- Visibility. You can have the best plan ready for your treatment center, but it won’t mean anything if no one knows about it.
- Generating Leads. Identifying who your audience is needs to be followed by generating leads. ...
- SEO. Search Engine Optimization is still the primary way for the word to get out about your rehab center.
- Social Media. Dozens of brands are marketed with the help of social media. Almost everyone has at least one social media account and is active on it.
- Web Design. Your site is the first thing people will see. ...
- Pay-Per-Click (PPC) Campaigns. With PPC, advertisers pay a fee each time one of their ads is clicked and is probably the quickest way to gain visitors to your site.
- Establish Your Reputation. This is one of the strategies that will keep on going. ...
Full Answer
How do you market a new addiction treatment center?
A thorough marketing plan for a new or existing treatment center will provide you with the detailed data you need to be more effective. The Drug Rehab Agency has helped many treatment centers open their doors by handling every aspect of the marketing plan and through our addiction center consulting services .
How to attract clients to your addiction treatment center?
Beyond keywords, SEO also includes intuitive site design, efficient HTML coding, compressed images, embedded videos, and more. When you use all of these qualities together, you create a strong Internet presence for your addiction treatment center that is sure to attract new clients. 2. Content marketing for rehab centers
How do you market a nursing home to patients?
Patients are typically referred to such centers by doctors or social workers, or through positive word of mouth from family and friends. Create key pieces of marketing literature that describe your services, particularly your nurse-to-patient ratios, your specific on-site amenities, rooming options and specialized care providers.
What is content marketing for rehab centers?
Content marketing for rehab centers Content marketing is the process of creating individual pages or blog posts that provide in-depth information on a single topic. Content marketing is effective for two main reasons: It expands the reach of your website to include more keywords. It shows readers that you’re an authority in your industry.
How to promote recovery?
By genuinely helping people to build a solid foundation in their recovery, you accomplish a major marketing feat. Those satisfied and grateful alumni and their families are more likely to recommend your treatment facility to others, and even leave positive reviews online. You can also elevate your program’s reputation by being involved in your community: 1 Participate in community events 2 Take part in fundraisers 3 Get involved in recovery advocacy efforts 4 Find volunteer work opportunities for staff and alumni from your facility
Is addiction treatment a digital revolution?
And, yes, the business world and the addiction treatment industry have undergone a digital revolution. Currently, online searches for addiction treatment are at an all-time high.
Is digital marketing effective?
But digital marketing isn’t everything. There are many forms of digital advertising that can be effective, but it’s so important to diversify your marketing efforts. So check out these 5 marketing tactics that go beyond digital ads to generate leads for your treatment center:
Is word of mouth the most effective marketing tactic?
The prominence of digital marketing hasn’t changed the fact that word-of-mouth and family referrals still are the most effective marketing tactic. People trust word-of- mouth recommendations, especially from people they know. If you think about it, both digital marketing and word-of-mouth referrals rely on the same concept: your brand’s reputation. You demonstrate that your treatment program provides high quality care and truly cares about helping those in need, and you gain new clients in need of your services.
Visibility
You can have the best plan ready for your treatment center, but it won’t mean anything if no one knows about it. How can anyone find you if they don’t know you? The first thing you need is to be visible on search engines.
Generating Leads
Identifying who your audience is needs to be followed by generating leads.
Social Media
Dozens of brands are marketed with the help of social media. Almost everyone has at least one social media account and is active on it. These platforms allow you to target specific groups.
Web Design
Your site is the first thing people will see. There have been rapid changes in how sites are designed; taking note that most people, nowadays, use their phones for almost anything they want to do online.
Pay-Per-Click (PPC) Campaigns
With PPC, advertisers pay a fee each time one of their ads is clicked and is probably the quickest way to gain visitors to your site. Even with a small budget, getting involved in a PPC campaign can jump-start your facility.
Establish Your Reputation
This is one of the strategies that will keep on going. As long as you decide this is what you want to do, you have to gain people’s trust in your understanding of the disease of addiction. You can perhaps write guest posts, thus earning backlinks, where clicking on a link can lead visitors to your page.
What is a marketing plan for a drug rehab?
A thorough marketing plan for a new or existing treatment center will provide you with the detailed data you need to be more effective. The Drug Rehab Agency has helped many treatment centers open their doors by handling every aspect of the marketing plan and through our addiction center consulting services. From understanding the competition and market place, to driving leads when the doors open. Our professionals can help you get the information you need to succeed.
Do most clients understand online marketing?
Most of our clients don’t understand online marketing and we take the time to help them understand the industry so they are confident.
How to market a drug rehab facility?
Make Use of Third Party Sites: One of the most undervalued strategies for marketing a drug rehabilitation center is by promoting your facility on third-party review sites. When a third party gives your facility a good review, it is immediately seen as more legitimate and trustworthy.
How to get publicity for drug rehab?
Reach out to past clients or people who are currently going through your rehabilitation program. Both positive and negative reviews can help give you publicity, as long as you respond to the negative reviews in a professional manner. Research shows that for more than 50 percent of people looking for drug rehabilitation treatment for themselves or for a loved one, reading reviews posted on a third party website is an important part of the selection process.
How to track rehab centers?
An easy way to track this is by setting up a Google alert for the name of your rehab center. Once you have done this, you will receive an email alert each time the center is mentioned online. It will save you doing repeated daily searches. If you come across a negative comment, contact the person individually and try to work through the problem and resolve any issues. This will leave a positive impression for anyone else who may come across the review.
What is SEO in drug rehab?
Search engine optimization (SEO) refers to a process which improves a website’s search engine ranking. What this means is that with effective SEO, your website will appear high in the search results in popular search engines like Google, Yahoo, and Bing. As part of your drug rehab marketing strategy, SEO can boost your website traffic, increase the use of your contact forms and phone calls, and it can make this happen quickly and cost-effectively.
What Are Addiction Treatment Center Marketing Components?
Drug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again.
Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan
Call Tracking Metrics is a must to know where your calls are coming from. This is an inexpensive tool that provides vital intelligence on the many components of your business and marketing:
The E-Harmony of Addition Treatment Center Marketing
E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).
Understanding How to Use Social Media for Drug Rehab Marketing
Treatment centers eventually realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets. At this point, many centers try to do social media themselves. This does produce results that have the lowest cost per acquisition in their marketing.
Addiction Treatment Social Media Marketing
Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. Many don’t understand how drug rehab SEO links to social media marketing.
6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media
How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
Learn Addiction Treatment Center Marketing Strategies
We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.
Choose Treatment Staff As If They Are Your Trusted Advocates
Though every business takes time to consider their overall mission and vision for existence, bringing the right people to the table may not always be given the thought it deserves. After all, the people who comprise of your clinical, holistic and administrative staff are the face of your business, literally.
Fixed Vs. Fluid Business and Marketing Plans for Your Treatment Center
The drug and alcohol treatment business casts a wide net of potential: both in prospects and pitfalls. To create or facilitate tight business and marketing plans takes facts, figures, industry know-how and a dash of flexibility. Why? Because the more things stay the same, the more they change.
Top 10 Considerations Before Starting or Investing in Drug Rehab
The day you open your doors isn’t the end game in starting a new drug or alcohol rehab treatment center. There is no end game. Just like addiction, it’s a never-ending cycle that has its ups, downs and moments of triumph.
Marketing Addiction Rehab Businesses Is Different than an Online Retail Store
With the recent onslaught of ‘bad actors’ in the drug addiction treatment and recovery industry, marketing guidelines have taken a harsher turn in what is acceptable and allowable.
What is the phone number for behavioral health?
If you’re not convinced you are getting the best results from your internal marketing efforts or from a digital marketing agency partner, please give us a call at 855-876-7238 to speak with one of our behavioral health marketing specialists today for a free consultation and assessment.
Does mental health marketing have a strong ROI?
The above mental health marketing venues have all proven to provide strong ROI if the strategy is set up and executed properly. Some take longer than others to shore up results, but collectively all work toward the same goal of maximizing your exposure across the internet.
What is the best way to market your services?
A photo-heavy website, brochure and business cards are a must for marketing and networking.
How to get referrals for a small medical center?
Continually ask for referrals from satisfied customers and from healthcare providers who regularly recommend your center. Follow-up with letters of thanks or token gifts, like logoed coffee mugs, water bottles or gift baskets. Create a database of patients and physicians and send email or direct mail updates on new amenities, success stories, employee profiles and other relevant news. If you’re a small center, focus on topics related to individualized care and customer service.
What is a skilled rehabilitation center?
Skilled rehabilitation centers or nursing facilities help patients transition from a hospital setting back to a home environment or long-term care facility. Patients are typically referred to such centers by doctors or social workers, or through positive word of mouth from family and friends.
Do Great Work, Get Involved
Focus on SEO
- It’s clear that, with so many people today online, word-of-mouth marketing just isn’t enough on its own. There are tons of digital marketing options like online advertising or pay-per-click (PPC) campaigns, but none of these are as effective as a solid SEO strategy. If someone is searching online for information about a topic like the link between trauma and substance abuse, or if they’…
Buying Phone Calls and Leads
- Even with a quality SEO strategy, it’s going to take time to see a change in your search rankings. Online visibility has to be earned, but there are other ways to generate leads in the meantime—like buying phone calls and leads. Buying inbound treatment calls can connect you with new, potential clients that might not have come across your facility otherwise. This is a financial investment, b…
Alumni Marketing and Events
- One major problem with many treatment facilities today is a lack of continuing care. Whether you provide aftercare services or just check in and reconnect with past clients, this is a crucial element of success in treatment. Staying in touch with those alumnican also be a useful marketing strategy for your treatment program. Remember, those alumni ...
Traditional Advertising
- Digital advertising is everywhere, but it still hasn’t eliminated more traditional forms of media, like billboards, radio ads, or TV commercials. These media reach people in everyday life—in the car, on the bus, or in their own home. It can give you a new kind of exposure and wider exposure, especially locally. Just by seeing or hearing your ad on a difficult day or in a moment of need, so…