
A video treatment is pretty much the same thing: it summarizes the concept and essential story elements, captures the emotion and pacing and defines the creative slant of the finished piece. Your video treatment is the foundation of the video project, so spend time on it. Make it good.
What is a video treatment?
A video treatment is your best effort in defining your project, presenting a clear synopsis of your story, developing your production and organizing its purpose. It is often the first and only chance you have in presenting a commercial project – making a pitch.
What should be included in a film treatment?
It should communicate all of the essential scenes, themes, and tone of the project to entice or pitch to buyers and producers into reading, developing, or even purchasing your idea. Film treatments are also referred to as story treatments, script treatments, and movie treatments.
How to write a treatment for a video?
The goal is to write a single document that defines the videos concept and summarizes the creating approach to be taken. Usually this can be as short as a single page. The best part of making a treatment is that is formalizes the creative process for the video producer.
How to create a show and tell video treatment?
With a video treatment that in fact can serve as your storyboard base, there’s not nearly as much explaining to do. The Post-It and or index card notes you start out with, even scribbled notes on a couple of sheets of paper, provide a good foundation for creation of your show and tell video treatment.

What is a video treatment?
What's a Video Treatment? A video treatment is your best effort in defining your project, presenting a clear synopsis of your story, developing your production and organizing its purpose. It is often the first and only chance you have in presenting a commercial project – making a pitch.
What is a video treatment template?
The film treatment template provides the structure you need to evoke the vision of your story. Film Treatment Template Includes: Structured layout with easy-to-read text. Dedicated spots for your logline, characters and synopsis. Example of Blade Runner to get the juices flowing.
How do you properly treat a video?
1:164:38How To Write Music Video Treatments! - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou want the artist in the the person that you're pitching to to get a visual. Idea of the idea youMoreYou want the artist in the the person that you're pitching to to get a visual. Idea of the idea you have for their video. So you want it to be very picture and visual heavy to get your ideas across.
What does a music video treatment look like?
A treatment is a document that outlines the overall idea for a music video production by describing (through both text and images) the concept, direction, aesthetic, and style of the video.
What does a treatment look like?
A treatment is a document that presents the story idea of your film before writing the entire script. Treatments are often written in present tense, in a narrative-like prose, and highlight the most important information about your film, including title, logline, story summary, and character descriptions.
What does a creative treatment look like?
A creative treatment is a pre-production document that summarizes a video's concept and defines the creative slant of the final product. Often included in a treatment are the program's overview and objectives, the creative concept, technical approach, potential contributors and project timeline.
How do you pitch a video treatment?
4:168:17How To Best Write A Video Treatment Or Pitch! - YouTubeYouTubeStart of suggested clipEnd of suggested clipColor bold contrast the elements. And film granite textured real depth edit. Very slow and drawn-outMoreColor bold contrast the elements. And film granite textured real depth edit. Very slow and drawn-out edits and cuts that are broken up with quick chops a beautiful film burn-like effects.
How do you write a treatment for Youtube?
0:052:50How to Write a Treatment - YouTubeYouTubeStart of suggested clipEnd of suggested clipQuestion according to your protagonist your and what your protagonist wants. And then what is goingMoreQuestion according to your protagonist your and what your protagonist wants. And then what is going against that protagonist. So therefore this periodic question is actually going to be a statement.
How do you write a pitch for a video?
Before we dive in, here's seven handy tips on making the best pitch video possible:Hook the viewer. Viewer attention is very limited. ... Keep it short and sweet. ... Focus on benefits – support them with features. ... Be real and personal. ... Make sure we can hear you. ... Work with a native english speaker. ... End with a clear call to action.
How long does it take to write a music video treatment?
Directors ideally get a minimum of four full business days to complete their treatment. Step 5: The artist rep and Director can hold a call prior to treatment writing. Step 6: The directors submit their treatments. The artist's rep can again have a follow-up call for each director to verbally pitch the treatment.
What does treatment mean in media?
A treatment is a short document that presents an idea for a film in a clear, concise, dramatic and persuasive way. It's designed to grab the attention and excite the interest of a producer, commissioner, director or other collaborator, and to 'sell' the idea and it's creative and commercial potential.
How do you come up with a music video concept?
0:095:17Forming Ideas for Music Videos - YouTubeYouTubeStart of suggested clipEnd of suggested clipThe trick is to knowing where to look in your search for ideas as such we'll be looking at sourcesMoreThe trick is to knowing where to look in your search for ideas as such we'll be looking at sources for ideas like the artist identity.
How to describe a video treatment?
(“Have you seen Root of All Evil? It’s about this 21st century cop who goes back in time …”) Then you’d probably start at the beginning and tell the story sequentially, elaborating on scenes that were especially exciting, funny or that moved you. You might finish with a line or image that dramatically sums up the movie’s theme . Then (if your friends aren’t angrily berating you for spoiling it for them), everyone has a good idea of what happens in the film. A video treatment is pretty much the same thing: it summarizes the concept and essential story elements, captures the emotion and pacing and defines the creative slant of the finished piece.
What is a video treatment?
One of the most neglected tools in the videographer’s tool kit is usually the video treatment, a document that defines the concept, summarizes the story and determines the creative approach of your video . A well-written video treatment takes the lightbulb glowing over your head and makes it visible to others. It’s an important tool that can help you plan, generate interest and obtain funding for your video.
What do you need to do to make a video?
The first thing you’ll need to do is gather some basic information. What’s the theme or central message? Who is the audience? What’s the purpose of the video? What’s the desired outcome–what do you want the viewer to do, think or feel? What style has been successful with this particular audience in the past? What’s new or different about this subject? What’s the budget for the production? How long will the finished video be? Record your answers on a worksheet and keep these guidelines on hand as you write.
How to share treatment?
Enthusiastically share each treatment. Use notes as you tell the story, but look up frequently and make eye contact. Answer questions, but try to deliver all the treatments before getting feedback.
Why is a treatment important in a script?
Once the treatment has been approved, you’ll find it valuable in developing other pre-production materials, especially the script. That blank computer screen is a lot less daunting with a strong treatment on the copy stand nearby. The treatment also helps in pulling together preliminary location, equipment and cast lists. If you’re seeking funding or distribution paths for your video, or trolling for additional helping hands during production, the treatment can stimulate interest in the project, secure deals and get production money flowing.
Do you pitch a treatment?
Pitch is an accurate name for the process–you toss your treatment idea to people and they either connect and run with it, take a swing but don’t connect on an emotional or strategic level, or they let the idea go by and wait for the next pitch.
Is it important to pitch a video?
Okay, I admit it: pitching treatments is to videography as homework is to graduation parties. But be bold and positive. It’s important to pitch your idea, in person, with as much enthusiasm and sincerity as possible. Trust your pitching arm–it’s strong, thanks to all the time spent polishing the treatments.
Why is it important to have a video treatment?
Even if you are the producer, the shooter, the editor, the distributor and marketing director, taking the time to generate a video treatment will help you present a clearer idea to others and help you stay on track when the time comes to make your production happen.
Is there a carving in stone for a video?
While there are accepted formats for writing screenplays, for developing storyboards and for presenting shot sheets, as well as acceptable variations, I’ve not identified a carved-in-stone format for a video treatment. In my case it has been whatever works and as I noted earlier “whatever works” best for me has been the visual or show-and-tell video treatment.
Is it better to have a video treatment or not?
The video treatment is, in fact, essential to any hope for success. Without one it would be better to not even show up.
What is a film treatment?
A film treatment (or story treatment) is a detailed summary of your film, TV show, or project. The screenplay treatment communicates all important scenes, sequences, and story points in a prose style that evokes the tone of your movie.
How many pages should a movie treatment be?
If you’re writing without anyone specific in mind, try to keep a series or film treatment under ten pages, single spaced.
What font size do you use for screenplays?
Similar to how you format a screenplay, use a tried-and-true font like Courier (size 12, single-spaced).
What is a behind the scenes reference?
A behind-the-scenes reference for the screenwriter (or screenwriters) to guide and give a framework to the full script being written.
Why are film treatments important?
This is why film treatments are so useful: they boil your idea down to your characters and the story events that drive them to change. So let’s examine how to write a treatment that both snags your readers and organizes your vision.
How to write a movie script?
Generally you want to keep your film treatment economic and reader-friendly. Don’t go into too much exposition on anything — be it characters, locations, or actions. Avoid also: 1 Any dialogue (save it for the script) 2 Images, clip art (and anything else that’s not text) 3 Paragraphs that are too long 4 Distracting fonts
Where to craft treatment?
So keep the driving story and the arcs of the main characters front and center. A good place to craft your treatment is within screenwriting software. Why? You'll want to eventually convert your story into a professional script format and syncs with production software.
Why do you need a script treatment for your film?
Screenwriters find treatments are beneficial when it comes to shopping the work around town.
What is treatment in acting?
Treatments are where I explore ideas in greater depth. It’s where I feel free to make mistakes, to find out what happens in Act II, and to nail my opening and closing scenes.
What does treatment give a writer?
A treatment gives them some bit of hope, a scrap of paper to put into their file, something tangible to hold onto. And I suppose treatments do offer some small insurance, to all involved -- if the writer is way, way off, it's probably better to know that sooner than later.
Why do you write a script after treatment?
As you know, the best reason to write a script after the treatment process is that someone is paying you to do it!
What is treatment in a project?
A treatment is a great way to organize your thoughts about a project. While they may not be the most commercially viable things, they’re great ways to get on a development executive’s good sides and to see if your idea is worthwhile in the marketplace.
How many pages are in a treatment script?
While a script can be 80-120 pages, your treatment’s length will vary.
Do people add dialogue to their treatments?
Lots of people don’t add dialogue to their treatments, but sometimes I’ll add one or two lines to evoke emotions or even some jokes.
What is a treatment in film?
Treatments are extremely effective at saving time for both you as the writer and those reading the treatment. Learning how to write a film treatment is an essential skill for any writer looking to break through in the industry. Not every writer has time to write a full-fledged screenplay or pilot. Writing a treatment is a great way to get your ideas and story down on paper and have something physical to present. It is also effective at gauging your interest in the story and whether or not it has the potential to become a full screenplay.
What is the purpose of a movie treatment?
One of the main functions of a film treatment for a writer is to help identify major problems in their story. Because a movie treatment should be concise yet cover the entirety of a story, it is great at revealing major flaws in a narrative.
Why are treatments important?
This is helpful to have when undertaking rewrites of a script or having other writers hop on board a project. For the writer, treatments also serve as a diagnostic tool that can help you identify problems in your story and work on them.
How effective is a treatment?
Not every writer has time to write a full-fledged screenplay or pilot. Writing a treatment is a great way to get your ideas and story down on paper and have something physical to present. It is also effective at gauging your interest in the story and whether or not it has the potential to become a full screenplay.
What is an episodic format?
The episodic format of television entails numerous ideas being pitched and thrown around. Rather than writing full episodes, treatments allow writers to summarize and pitch episode ideas especially in the writers room. Knowing how to write a treatment for television is an essential skill for any television writer.
What is the prewriting phase of a screenplay?
The pre-writing phase of a screenplay is essential to many writers and a fundamental device used is the film treatment. A treatment is utilized for various reasons and can be a key component to developing the seeds of an idea.
Why do we write treatment?
Reasons to write a film treatment. As a writer, there are various reasons why you might want to write a film treatment. The first reason would be to create a detailed summary of a film or television show that serves as a shareable plan for the screenwriter’s unwritten screenplay. This is great to gauge the interest in an idea before dedicating time ...
