How to Market an Addiction Treatment Center
- SEO for rehab centers. Search engine optimization (SEO) is the process of improving your website so that it ranks...
- Content marketing for rehab centers. Content marketing is the process of creating individual pages or blog posts that...
- PPC for rehab centers. Pay-per-click (PPC) is a form of advertising that allows...
Full Answer
How do you market a new addiction treatment center?
A thorough marketing plan for a new or existing treatment center will provide you with the detailed data you need to be more effective. The Drug Rehab Agency has helped many treatment centers open their doors by handling every aspect of the marketing plan and through our addiction center consulting services .
Do you have a social media marketing strategy for drug rehab centers?
If you do not have a modern and fast loading website, are regularly incorporating video marketing strategies, spending money on Google and YouTube advertising, and have an effective social media marketing strategy you are missing out on opportunities that other drug rehab centers are maximizing on.
How do I market my drug rehab business?
By expanding your marketing horizons, you’ll find that one drug rehab marketing strategy (like quality SEO) is related to and intertwined with another (like creating valuable content). Each tactic has its value, but they are most powerful together. Diversify your marketing efforts. You’ll cover more ground and reach a broader audience.
How does the drug rehab agency help addiction treatment centers open?
The Drug Rehab Agency has helped many treatment centers open their doors by handling every aspect of the marketing plan and through our addiction center consulting services . From understanding the competition and market place, to driving leads when the doors open.
How do I get rehab clients?
If you have great, authentic testimonials, they can help your business regardless of what industry you're in. Don't sell leads; generate them for customers. As a company with many clients in the drug and alcohol rehab treatment industry, we're often asked for leads. After all, those leads could be very valuable.
What is the most effective intervention for substance abuse?
CBT is often rated as the most effective approach to treatment with a drug and alcohol population.
What are some coping strategies for substance abuse?
10 Coping Skills For Addiction RecoveryBe honest with yourself and others. ... Learn to relax in any situation. ... Keep a daily journal and gratitude list. ... Develop a strong support network with other recovering addicts. ... Avoid high-risk situations where you are likely to relapse. ... Help other addicts. ... Exercise regularly.More items...
What are the four goals of drug therapy?
The four priority focus areas are: Understanding the complex interactions of factors influencing drug use trajectories. Accelerating development of treatments. Addressing real-world complexities.
How do you develop a treatment plan for substance abuse?
Treatment plans should consider how substance abuse impacts all aspects of your life, including your mental, physical, social, and financial health....Here are the main elements of a treatment plan.Diagnostic Summary. ... Problem List. ... Goals. ... Objectives. ... Interventions. ... Tracking and Evaluating Progress. ... Planning Long-Term Care.
What are the most successful methods for intervention?
To help run a successful intervention:Don't hold an intervention on the spur of the moment. ... Plan the time of the intervention. ... Do your homework. ... Appoint a single person to act as a liaison. ... Share information. ... Stage a rehearsal intervention. ... Anticipate your loved one's objections. ... Avoid confrontation.More items...
What are the 3 P's of recovery?
3 “P's” for Recovery: Passion, Power and Purpose.
What are effective coping strategies?
What are some common coping strategies?Lower your expectations.Ask others to help or assist you.Take responsibility for the situation.Engage in problem solving.Maintain emotionally supportive relationships.Maintain emotional composure or, alternatively, expressing distressing emotions.More items...•
What are 10 coping skills?
Top 10 Coping SkillsDeep Breathing. Often when faced with a stressful situation or feeling, our breathing changes. ... Writing. Writing can be an effective means of working through stress. ... Physical Activity. ... Self-Talk. ... Art. ... Meditation. ... Puzzles. ... Music.More items...•
How do you create a treatment plan?
Treatment plans usually follow a simple format and typically include the following information:The patient's personal information, psychological history and demographics.A diagnosis of the current mental health problem.High-priority treatment goals.Measurable objectives.A timeline for treatment progress.More items...•
What are some goals of a substance abuse counselor?
The Role of the Counselor in Addiction RecoveryCreate a Therapeutic Alliance with Patients. ... Encourage Patient Recovery. ... Help Patients Develop a Relapse Prevention Plan. ... Meet With Family Members to Provide Guidance. ... Refer Patients to Outside Support Groups.
What are short term goals for substance abuse?
Some short-term goals for substance abuse to consider include: Attending support groups. Finding a sponsor. Getting rid of toxic friends and relationships.
What is the best way to advertise an addiction treatment facility?
Social media marketing is yet another vital aspect of advertising your addiction treatment facility online. You probably already have some social media profiles created, but you may not have fully capitalized on all that social media can offer your business.
How many people with addictions are not going to rehab?
That means more than 88 percent of people with addiction disorders aren’t going to rehab (Source: drugabuse.gov ).
How does social media help rehab?
Marketing by using social media helps you reach a specific target audience for your drug rehab center while helping cement your positive online reputation, and also providing search engine marketing benefits. SMM (social media marketing) coordinates with web design and SEO for seamless online presence.
What is the ACA?
The Affordable Care Act (ACA) will result in expanded funding for drug and alcohol rehabilitation clinics and higher profits in the industry overall — but results will vary from state to state (Source: Insurance Journal ).
Does insurance cover addiction treatment?
Funding is a major hindrance to addiction treatment. Insurance typically only covers a portion of treatment, so government/state agencies end up footing most of the tab for addiction treatment (Source: MarketWatch ).
Is there a stigma associated with addiction?
There’s still a stigma associated with addiction: Even though there’s a huge benefit in getting treatment, there is still a stigma when it comes to addiction. As a result, individuals may be apprehensive about “liking your addiction marketing posts or your treatment center page.”.
Do you need to be in your community to help someone with substance abuse?
As a substance abuse recovery professional, you need to have a presence in your community if you want people to know you and come to you for help. This includes the local community where you operate your treatment center, as well as the wider professional community, both offline and online.
How to promote recovery?
By genuinely helping people to build a solid foundation in their recovery, you accomplish a major marketing feat. Those satisfied and grateful alumni and their families are more likely to recommend your treatment facility to others, and even leave positive reviews online. You can also elevate your program’s reputation by being involved in your community: 1 Participate in community events 2 Take part in fundraisers 3 Get involved in recovery advocacy efforts 4 Find volunteer work opportunities for staff and alumni from your facility
Is addiction treatment a digital revolution?
And, yes, the business world and the addiction treatment industry have undergone a digital revolution. Currently, online searches for addiction treatment are at an all-time high.
What Are Addiction Treatment Center Marketing Components?
Drug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again.
Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan
Call Tracking Metrics is a must to know where your calls are coming from. This is an inexpensive tool that provides vital intelligence on the many components of your business and marketing:
The E-Harmony of Addition Treatment Center Marketing
E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).
Understanding How to Use Social Media for Drug Rehab Marketing
Treatment centers eventually realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets. At this point, many centers try to do social media themselves. This does produce results that have the lowest cost per acquisition in their marketing.
Addiction Treatment Social Media Marketing
Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. Many don’t understand how drug rehab SEO links to social media marketing.
6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media
How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
Learn Addiction Treatment Center Marketing Strategies
We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.
Substance Abuse Treatment Market – Overview
Substance abuse is the utilization of psychoactive substances, including liquor and illegal medications. The utilization of psychoactive substances can prompt reliance condition (a mix of social, intellectual, and mental peculiarities, which powers the person to utilize liquor, nicotine, and unlawful medications).
Drug Stores Segment Holding Dominance with Confirmed Doctors in Emergency Settings
The global substance abuse treatment market is classified on the basis of treatment type, distribution channel, and region. In terms of treatment type, the market is grouped into drug abuse treatment, nicotine addiction treatment, alcohol addiction treatment. Each of these are further sub-categorized.
North America to Continue Leading Market Owing to Presence of Established Healthcare Infrastructure
North America represented a conspicuous portion of the worldwide substance abuse treatment market in 2017, trailed by Europe.
Can you have multiple addiction treatment niches?
Not focusing on a niche in the addiction treatment field or the behavioral health field is often a death knell for many. Sure, it’s fine to have multiple niches. However , master the two or three you’re really good at.
Is it easier to market a drug rehab business in a niche?
Marketing a business in a niche is a lot easier than trying to be all things to all people. Niche marketing works especially well in internet marketing, more specifically SEO, PPC and social media. We really do have the ability to narrowcast your target audience. On top of narrowcasting, you can also get much more bang for your drug rehab advertising dollar with it.
Do Great Work, Get Involved
Focus on SEO
- It’s clear that, with so many people today online, word-of-mouth marketing just isn’t enough on its own. There are tons of digital marketing options like online advertising or pay-per-click (PPC) campaigns, but none of these are as effective as a solid SEO strategy. If someone is searching online for information about a topic like the link between trauma and substance abuse, or if they’…
Buying Phone Calls and Leads
- Even with a quality SEO strategy, it’s going to take time to see a change in your search rankings. Online visibility has to be earned, but there are other ways to generate leads in the meantime—like buying phone calls and leads. Buying inbound treatment calls can connect you with new, potential clients that might not have come across your facility otherwise. This is a financial investment, b…
Alumni Marketing and Events
- One major problem with many treatment facilities today is a lack of continuing care. Whether you provide aftercare services or just check in and reconnect with past clients, this is a crucial element of success in treatment. Staying in touch with those alumnican also be a useful marketing strategy for your treatment program. Remember, those alumni ...
Traditional Advertising
- Digital advertising is everywhere, but it still hasn’t eliminated more traditional forms of media, like billboards, radio ads, or TV commercials. These media reach people in everyday life—in the car, on the bus, or in their own home. It can give you a new kind of exposure and wider exposure, especially locally. Just by seeing or hearing your ad on a difficult day or in a moment of need, so…