The purpose of drug rehab marketing isn’t just to “get a sale” or make a profit. The purpose is to actually get the word out about your treatment program. It’s one of the only ways you can connect with people who truly need your life-saving services.
Full Answer
How does Drug Rehab marketing work?
Your drug rehab marketing efforts work towards helping more people and responding to an increasing need. Drug rehab marketing might sound impersonal—especially when a large portion of marketing today happens online.
How do drug companies promote their products?
Drug companies often promote products during events or sales visits to doctors. This type of marketing is known as detailing because doctors learn details about drug benefits and side effects.
Does drug marketing influence prescribing for psychiatric drugs?
“There has long been concern that drug marketing to physicians might influence their prescribing, including—and maybe especially—for psychiatric drugs,” says coauthor Dr. Michael Schoenbaum of NIMH.
Why choose stodzy Internet marketing for treatment centers?
Effective marketing campaigns not only bring in new treatment leads but also lets people know that your help is available. At Stodzy Internet Marketing, we bring treatment centers to a new level.
What are the benefits of drug treatment?
It can help the individual understand the flaws in their thinking and in their behaviors that lead to bad decision-making. With this, therapy can help individuals make productive and healthier thoughts, as well as learn new healthy coping mechanisms to prevent relapses.
What is the motivation for drug use?
Motivations for Drug Use People take drugs for many reasons: peer pressure, relief of stress, increased energy, to relax, to relieve pain, to escape reality, to feel more self-esteem, and for recreation. They may take stimulants to keep alert, or cocaine for the feeling of excitement it produces.
How does the media contribute to drug use?
Media portrayals of one's identified peer group using substances in appealing settings then influences the initiation of substance use by associating substance use with that identified peer group. (drawing from social identity theory).
What are 3 strategies often used to treat addiction?
There are many options that have been successful in treating drug addiction, including:behavioral counseling.medication.medical devices and applications used to treat withdrawal symptoms or deliver skills training.evaluation and treatment for co-occurring mental health issues such as depression and anxiety.More items...•
How do you motivate a recovering drug addict?
11 Tips for Staying Motivated in RecoveryConnect with the recovery community. ... Set achievable goals. ... Create a gratitude list. ... Keep a recovery journal, blog, or videos. ... Create structure. ... Work a 12-step program. ... Service Work. ... Practice self-care.More items...•
Why is motivation important in recovery?
Recovery Motivation: Motivation is the driving force behind action; it's also a primary component of the addiction recovery process. When embraced, motivation can drive us away from the chaos and destruction of addiction, steering us into clean and sober lives.
How does social media influence drugs?
A study conducted by the National Center on Addiction and Substance Abuse at Columbia University found that teenagers who regularly use popular social media outlets were more likely to drink, use drugs, and buy tobacco than adolescents who either did not use social media or used it less frequently.
What is the role of social media in fighting drug addiction?
By providing a platform for communicating science-based, health-related messages, social media may also enhance screening, prevention, and treatment of substance use and addiction.
How does the entertainment industry affect drug use?
Depictions of drugs and alcohol by the entertainment industry are generally positive and send mixed messages about substance use. This is very dangerous, as studies have shown that the media can strongly influence the decisions of children and adolescents, as well as adults.
How do you develop a treatment plan for substance abuse?
Treatment plans should consider how substance abuse impacts all aspects of your life, including your mental, physical, social, and financial health....Here are the main elements of a treatment plan.Diagnostic Summary. ... Problem List. ... Goals. ... Objectives. ... Interventions. ... Tracking and Evaluating Progress. ... Planning Long-Term Care.
What is the purpose of a therapeutic community?
The general goal of therapeutic communities is to promote abstinence, change antisocial behaviors, and develop prosocial attitudes and skills by living together with others in a structured environment.
What is the most effective in treating addiction?
According to American Addiction Centers, Cognitive Behavioral Therapy (CBT) is a valuable treatment tool because it can be used for many different types of addiction including, but not limited to, food addiction, alcohol addiction, and prescription drug addiction.
1. Set Up an SEO Optimized Website
The first and foremost step is to create a professional website. 64% of patients book appointments online in the healthcare industry, so not having a website means lost clients.
2. Join Social Media
Social media platforms like Facebook, with over 2 billion users, can help you expand your reach to a large market. Sign up on Facebook, Twitter, Instagram, YouTube, and create official pages. Share updates, news, content, videos- anything that attracts attention, creates engagement, and generates leads .
3. Consider Call Tracking
According to research done by GetApp, 50% of clients still use the phone to book appointments in the healthcare and wellness industry. It’s obvious to have your phone number on your websites, ads, citations, and anywhere applicable. Along with that, you should have a system to track inbound phone leads as they convert much better than online leads.
4. Create and Share Quality Content
Sharing content is one of the best ways to market your addiction recovery center. You should create quality blogs that generate awareness about-
5. Get a Dose of PR
Having your name featured in publications, news articles, and other places can build your reputation and get more clients walking through your doors. You can approach journalists, physicians, and other stakeholders to mention your business in their reports, blogs, talks, webinars, or lectures.
6. Ask for Testimonials
Your prospective clients are more likely to trust the words of a fellow substance abuser more than anyone. So when your clients leave positive feedback, other victims believe them word-to-word.
7. Advertise if Required
You can consider investing in advertisements to capture more leads. Recovery centers can benefit from running PPC ads on Google and Bing targeting the right keywords.
Why do drug companies promote products during events?
This type of marketing is known as detailing because doctors learn details about drug benefits and side effects. Doctors may also receive gifts such as meals ...
What is the impact of detailing on prescribing practices?
But little is known about the impact of detailing on prescribing practices. A team led by Dr. Ian Larkin at the University of California, Los Angeles, and Dr. George Loewenstein at Carnegie Mellon University examined whether policies to limit detailing affect prescription patterns.
When did drug companies stop putting warnings on their ads?
In the U.S., however, the rules were relaxed in 1997 and drug companies no longer had to include warnings about symptoms and side effects, which are required in ads to doctors. Since then, direct-to-consumer television, radio and magazine advertising has increased faster than the industry's other marketing activities -- the bulk ...
What is targeted advertising?
There's this huge targeted advertising campaign, which creates a market demand without a clinical context. It creates a demand for a particular brand name drug, without any consideration of the fact that there may be other drugs to treat the same condition, that are just as effective or more effective, for less cost.
How long does it take for an antidepressant to stop working?
For antidepressants, we have seen studies that patients who have been prescribed an antidepressant stop taking it after four months; while studies show that longer-term usage results in less relapses and less problems, and therefore economic as well as clinical outcome.
Is it faster to write a prescription?
It's faster to write out a prescription than it is to try to talk with patient and convince the patient that he or she may have been manipulated by these ads. And in addition, the doctors themselves are manipulated by the same ads, and also by what amounts to bribery from the drug companies. The drug companies turn up.
Is direct to consumer advertising linear?
It's just linear. It's just linear.
