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how classical conditioning is related to marketing, prejudice, medical treatment and phobias

by Darien Pfannerstill Published 3 years ago Updated 2 years ago

How is classical conditioning related to phobias?

Just as classical conditioning may have played a part in “learning” that phobia, it can also help treat it by counterconditioning. If someone is exposed to the object or situation they fear over and over without the negative outcome, classical conditioning can help unlearn the fear.

How is classical conditioning used to treat phobias?

The process of classical conditioning can explain how we acquire phobias. For example, we learn to associate something we do not fear, such as a dog (neutral stimulus), with something that triggers a fear response, such as being bitten (unconditioned stimulus).

How does classical conditioning affect human behavior?

Classical Conditioning in Humans The influence of classical conditioning can be seen in responses such as phobias, disgust, nausea, anger, and sexual arousal. A familiar example is conditioned nausea, in which the sight or smell of a particular food causes nausea because it caused stomach upset in the past.

How does classical conditioning explain fears give an example?

This experiment illustrates how phobias can form through classical conditioning. In many cases, a single pairing of a neutral stimulus (a dog, for example) and a frightening experience (being bitten by the dog) can lead to a lasting phobia (being afraid of dogs).

What is classical conditioning marketing?

Conditioning in Marketing In classical conditioning, the goal is to get consumers to associate brands with a particular feeling or response. Operant conditioning might be something like an offer or a reward, such as “buy one, get one.”

How is classical conditioning used in advertising?

Using Classical Conditioning in Advertising The general idea is to create an advertisement that has positive features such that the ad creates enjoyment in the person exposed to it. The enjoyable ad serves as the unconditioned stimulus (US), and the enjoyment is the unconditioned response (UR).

What is a real life example of classical conditioning?

For example, whenever you come home wearing a baseball cap, you take your child to the park to play. So, whenever your child sees you come home with a baseball cap, he is excited because he has associated your baseball cap with a trip to the park. This learning by association is classical conditioning.

What is discrimination in classical conditioning?

Discrimination in Classical Conditioning Classical conditioning is a type of learning that involves forming associations between two stimuli. In this process, discrimination is the ability to differentiate between a conditioned stimulus and other stimuli that have not been paired with an unconditioned stimulus.

Is it ethical for politicians and advertisers to use classical conditioning to influence our thoughts and behavior?

Ideally, classical conditioning does not look ethical in politics. The ethical conditioning would be using positive ways to condition people's votes.

How does classical conditioning affect fear?

Fear conditioning is a form of classical conditioning. It is the mechanism we learn to fear people, objects, places, and events that are aversive such as an electric shock. In evolution, this form of associative fear learning plays a critical role in our survival from future threats​3​.

Is fear classical conditioning?

Fear conditioning is a form of classical conditioning, the type of associative learning pioneered by Ivan Pavlov in the 1920s.

How can phobias form through classical conditioning?

In many cases, a single pairing of a neutral stimulus (a dog, for example) and a frightening experience (be ing bitten by the dog) can lead to a lasting phobia (being afraid of dogs).

How does classical conditioning work?

Classical conditioning involves forming an association between two stimuli resulting in a learned response. 4  There are three basic phases of this process.

What would happen if the smell of food was no longer paired with the conditioned stimulus?

However, if the unconditioned stimulus (the smell of food) were no longer paired with the conditioned stimulus (the whistle), eventually the conditioned response (hunger) would disappear. Extinction in Classical Conditioning.

What happens in the after conditioning phase?

In the after conditioning phase, the conditioned stimulus alone triggers the conditioned response.

What happens to the previously neutral stimulus during classical conditioning?

During the second phase of the classical conditioning process, the previously neutral stimulus is repeatedly paired with the unconditioned stimulus. As a result of this pairing, an association between the previously neutral stimulus and the UCS is formed.

What are the components of classical conditioning?

Let's take a closer look at the two critical components of this phase of classical conditioning: 1 The unconditioned stimulus is one that unconditionally, naturally, and automatically triggers a response. 4  For example, when you smell one of your favorite foods, you may immediately feel very hungry. In this example, the smell of the food is the unconditioned stimulus. 2 The unconditioned response is the unlearned response that occurs naturally in response to the unconditioned stimulus. 4  In our example, the feeling of hunger in response to the smell of food is the unconditioned response.

What is the term for when the occurrences of a conditioned response decrease or disappear?

Extinction is when the occurrences of a conditioned response decrease or disappear. In classical conditioning, this happens when a conditioned stimulus is no longer paired with an unconditioned stimulus. 6 

Why is classical conditioning important?

Classical conditioning emphasizes the importance of learning from the environment, and supports nurture over nature. However, it is limiting to describe behavior solely in terms of either nature or nurture, and attempts to do this underestimate the complexity of human behavior. It is more likely that behavior is due to an interaction between nature (biology) and nurture (environment).

Who were the first psychologists to apply the principles of classical conditioning to human behavior?

Watson & Rayner (1920) were the first psychologists to apply the principles of classical conditioning to human behavior by looking at how this learning process may explain the development of phobias.

What is generalization in psychology?

Generalisation. In psychology, generalisation is the tendency to respond in the same way to stimuli that are similar but not identical to the conditioned stimulus. For example, in Pavlov's experiment, if a dog is conditioned to salivated to the sound of a bell, it may later salivate to a higher pitched bell.

What is the term for the gradual weakening of a conditioned response?

In psychology, extinction refers to gradual weakening of a conditioned response by breaking the association between the conditioned and the unconditioned stimuli.

What are some examples of classical conditioning?

The most famous example of classical conditioning was Pavlov's experiment with dogs, who salivated in response to a bell tone.

When does conditioned stimulus occur?

For classical conditioning to be effective, the conditioned stimulus should occur before the unconditioned stimulus, rather than after it, or during the same time. Thus, the conditioned stimulus acts as a type of signal or cue for the unconditioned stimulus.

What did Watson believe about the mind?

Watson believed that all individual differences in behavior were due to different experiences of learning. He famously said:

Who discovered classical conditioning?

Classical Conditioning is a form of associative learning which was first discovered by Ivan Pavlov. His experiment on his dog Circa lead him to discoveries of underlying principles of Classical Conditioning. The more important question that stuck around was if the experiment would work on humans.

Why did Herbert have a phobia of horses?

In another example, when the case of little Herbert, who had developed a phobia against horses, came across Sigmund Freud, he concluded that little Herbert’s phobic fear was due to the classical conditioning learning of fear. Herbert first showed fear against horses after seeing and hearing a large horse fall and kick violently.

How can fear be learned?

Fear is a behavior that can be learned via classical conditioning. When a neutral stimulus, something that does not cause fear, is associated with an unconditioned stimulus, something that causes fear; the process then leads to the response of fear towards the previously neutral stimulus.

What is the term for fear of something?

Phobia can be defined as the term used to describe an extreme or irrational fear of or aversion to something. Phobia also refers to the feat that is out of proportion to the danger.

What is classical conditioning?

Classical conditioning is a theory of pairing one stimulus with another neutral stimulus that causes changes in the response to the neutral stimulus ( Goldstein). This type of theory was first developed around John Watson and his outlook on behaviorism where he argued that a person’s behavior can be studied ...

Who developed the theory of behavior?

This type of theory was first developed around John Watson and his outlook on behaviorism where he argued that a person’s behavior can be studied without any reference to the mind. With saying this, Watson conducted an experiment with a little boy, Albert, and a rat.

Why did Albert learn to crawl away?

When the rat used to crawl toward Albert after a couple trials of loud noises, Albert learned to crawl away because he knew that the noise was coming. To me it seems like in a way phobias can be learned through classical conditioning.

Is classical conditioning a good theory?

In conclusion, classical condition seems to be a good theory to use when to test for learning behavior, like Watson did. It also has its downfalls for example with the little Albert experiment I remember reading what happened to him later on in life and this experiment actually made him not only scared of little white rats, but other soft, cuddly animals that were also white. Classical conditioning is a very interesting theory used in the world of Psychology and I would love to focus more on this particular subject as the class goes.

What are the determinants of classical conditioning?

These determinants of strong conditioning include: 1. The temporal contiguity between the NS and the CS (Blackboard) and 2.

How does classical conditioning work?

Classical Conditioning in plain terms is a method by which an organism determines why and the cause of a condition, while also what brought it about, and whereas, ‘operant conditioning is a method ofilearning that occurs through rewards and punishments for behaviour’ (psychology.about.com). Classical Conditioning can be used to create phobias. ‘A phobia can be defined as an intense and irrational fear. There are three types of phobias: specific phobia, social phobia and agoraphobia. Each typeiof phobia has its own unique diagnostic criteria’ (American Psychiatric Association, 1994). Phobias can then be discarded by a process known as systematic desensitisation.

How many types of phobias are there?

There are three types of phobias: specific phobia, social phobia and agoraphobia. Each typeiof phobia has its own unique diagnostic criteria’ (American Psychiatric Association, 1994). Phobias can then be discarded by a process known as systematic desensitisation.

What is a phobia?

Phobias are unreasonable fears of specific objects or situations, such as’ Arachnophobia ‘ (spiders) and cars’ (Martin, Carlson and Buskist, 2010, pg. 262). At a certain time in early life, the organism ‘was exposed to the now-feared in conjunction with a stimulus that elicited’ (Martin, Carlson and Buskist, 2010, pg. 262) either fear or pain.

How to overcome phobias?

As well as this, there are many ways to assuage phobias by ways of muscle tension or cognitive therapy. Classical Conditioning not only develops phobias but is used worldwide in marketing.

How is discrimination training accomplished?

Discrimination training is accomplished by using two different CS’s during training. One CS is always followed by the UCS; the other CS is never followed by the UCS.’ (Martin, Carlson and Buskist, 2010, pg. 261).

What is the process of learning that produces a response?

Science demonstrates a learning process known as Classical Conditioning, by which an organism begins to associate two stimuli (e.g., freshly baked bread and a pleasant smell), such that the stimulus (fresh bread) produces a response (stomach growl) that initially was produced by the other stimulus (the pleasant smell).

How does classical conditioning work?

Classical conditioning involves a similar process to how phobias are formed. If you have ever developed any type of phobia, then you may remember how it came about. Maybe you experienced a traumatic situation when you were little, which has remained with you over the years. This is one way that phobias develop.

How do phobias form?

Phobias form when you begin associating one stimulus with a particular feeling or negative reaction. For instance, let’s say that when you were younger you had an accident by the pool and you almost drowned. Most people would generate some fear of the water because of this and possibly a phobia.

Why do people fear water?

Most people would generate some fear of the water because of this and possibly a phobia. This is because they have learned to associate the water with danger and a near-death experience. In order to stay out of danger and to feel secure in their surroundings, they avoid any type of swimming activities and large bodies of water at all costs. ...

Classical Conditioning Definitions

How Classical Conditioning Works

  • In order to understand more about how classical conditioning works, it is important to become familiar with the basic principles of the process. Classical conditioning involves forming an association between two stimuli, resulting in a learned response.4There are three basic phases of this process.
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Key Principles

  • Behaviorists have described a number of different phenomena associated with classical conditioning. Some of these elements involve the initial establishment of the response while others describe the disappearance of a response. These elements are important in understanding the classical conditioning process. Let's take a closer look at five key principles of classical con…
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Classical Conditioning Examples

  • It can be helpful to look at a few examples of how the classical conditioning process operates both in experimental and real-world settings.
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A Word from Verywell

  • In reality, people do not respond exactly like Pavlov's dogs. There are, however, numerous real-world applications for classical conditioning. For example, many dog trainers use classical conditioning techniques to help people train their pets. These techniques are also useful for helping people cope with phobias or anxiety problems. Therapists mig...
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How Classical Conditioning Works

  • Stage 1: Before Conditioning:
    In this stage, the unconditioned stimulus (UCS) produces an unconditioned response (UCR) in an organism. In basic terms, this means that a stimulus in the environment has produced a behavior / response which is unlearned (i.e., unconditioned) and therefore is a natural response which has …
  • Stage 2: During Conditioning:
    During this stage, a stimulus which produces no response (i.e., neutral) is associated with the unconditioned stimulus at which point it now becomes known as the conditioned stimulus (CS). For classical conditioning to be effective, the conditioned stimulus should occur before the unco…
See more on simplypsychology.org

Classical Conditioning Examples

  • Pavlov's Dogs
    The most famous example of classical conditioning was Ivan Pavlov's experiment with dogs, who salivated in response to a bell tone. Pavlov showed that when a bell was sounded each time the dog was fed, the dog learned to associate the sound with the presentation of the food. He first p…
  • Fear Response
    Watson & Rayner (1920) were the first psychologists to apply the principles of classical conditioning to human behavior by looking at how this learning process may explain the development of phobias. They did this in what is now considered to be one of the most ethically …
See more on simplypsychology.org

Critical Evaluation

  • Classical conditioning emphasizes the importance of learning from the environment, and supports nurture over nature. However, it is limiting to describe behavior solely in terms of either nature or nurture, and attempts to do this underestimate the complexity of human behavior. It is more likely that behavior is due to an interaction between nature (biology) and nurture (environm…
See more on simplypsychology.org

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