Conflict may arise if one channel member has more power or is perceived as getting preferential treatment. Please log inor registerto add a comment. 0votes answeredJun 16, 2016by Ariana
What is a channel of distribution?
*What is the potential result when one member of a channel receives preferential treatment? Channel conflict When getting a good or service to market, what is most powerful in determining the roles and rewards of others in the system?
What are the reasons a vertically integrated channel is more effective?
What is the potential result when one member of a channel receives preferential treatment? Department store In which type of store would you MOST likely find specialized departments based on types of products?
What is the difference between a channel of distribution and 30?
What is the term for company influenced information that seeks to build positive relations with the public quizlet?
Relationship marketing. *What is the term for company influenced information that seeks to build positive relations with the public? Public relations.
Which of the following acts as an intermediary by selling products to other businesses who then sell them to the final consumer?
Which of the following acts as an intermediary by selling products to other businesses, who then sells them to the final consumer? Wholesalers are intermediaries who sell products to other businesses for resale to final consumers.
What type of intermediary buys the product from the manufacturer then resells it to other businesses?
The three types of distribution channels are wholesalers, retailers, and direct-to-consumer sales. Wholesalers are intermediary businesses that purchase bulk quantities of product from a manufacturer and then resell them to either retailers or—on some occasions—to the end consumers themselves.
What is the term for the wholesaler who sells directly to retail stores and provides services such as pricing and shelf displays?
What is the term for the wholesaler who sells directly to retail stores and provides services such as pricing and shelf displays? rack jobbers.
What is the potential result when one member of a channel receives preferential treatment quizlet?
What is the potential result when one member of a channel receives preferential treatment? Explanation: B) Channel conflict occurs when members of the channel disagree over roles or rewards. Conflict may arise if one channel member has more power or is perceived as getting preferential treatment.
How do intermediaries affect businesses?
Intermediaries generally have a keen awareness of the consumer market and insight into establishing customer relationships. Marketing intermediaries work to promote the product through marketing channels, which builds customer relationships and ultimately increases brand loyalty and awareness.
How geographical location can affect your selection of distribution channels?
The geographical width of the market, number of potential buyer, nature of competition has a bearing on selection of distribution channel. In case of industrial markets where number of buyers is less; a shorter channel of distribution can be adopted. These buyers usually purchase directly from the manufacturers.
How do businesses benefit from channels of distribution?
Channels of distribution benefit businesses by getting their products to consumers more efficiently. This may help to raise profits, but it is not a guarantee. Channels may lower the prices of some but not all industrial goods.
How does a product manufactured by a producer reach the consumer?
From manufacturers, the wholesalers buy the goods in large quantities and from them retailers buy goods which is selled to us in shops. Retailers acts as a mediator between the wholesalers and consumers. We are the consumers who purchase the products.Feb 17, 2017
What is the most important factor to consider when developing the promotional mix for a product?
ADVERTISEMENTS: It is the prime factor affecting promotional mix. Different objectives can be achieved by using different tools of promotional mix. If company's objective is to inform a large number of buyers, advertising is advisable.
How can a company establish market leadership for a product?
A company can establish itself as the market leader by being the first to offer a product or service. The product or service must be novel enough to attract a consumer base, and then the company must keep on top of consumer preferences to maintain leadership.
What is a form of direct response retailing?
Direct response marketing is a type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser's offer. Unlike other marketing types, the direct response requires little or no time waiting to see measurable results.May 6, 2020