Music Video Treatment
- Flashbacks
- Black & white as well as colour shots.
- Locations: such as Russell Square park, the house & places of them together. ...
- Idea of her watching the home video of them together on the TV.
- Narrative- we won’t be using a conceptual style of video, as this follows the R&B conventions.
What makes a good music video treatment?
May 07, 2015 · The action lines are the most important part of the music video treatment and script. It is the literal action taking place on screen and should include everything visible and audible in the film or video. DIALOGUE With the character name right above it, the dialogue for our purposes may be a mix of actual spoken words and the lyrics to the song.
What is a video treatment?
For music videos, the treatment can take the place of a script as a creative blueprint. It can be a roadmap used throughout development, prep and production. And in contrast to the text-only confines of some short film treatments, music video treatments should always be bigger, bolder, and more colorful.
Do you need a music video treatment for a legal document?
Feb 21, 2013 · A treatment is a simple PDF document that summarizes your vision for the video using pictures and a written description including style, concept, budgets, etc. Not all treatments have to be formatted a certain way.
What is a song treatment?
Oct 31, 2010 ·
How do you write a treatment for a music video?
1:214:38How To Write Music Video Treatments! - YouTubeYouTubeStart of suggested clipEnd of suggested clipLet the artist or the person know what the video is going to look like if. You get too wordy withMoreLet the artist or the person know what the video is going to look like if. You get too wordy with your treatments a lot of people are going to tune out or lose.
What is a treatment for a video?
A treatment is a document that presents the story idea of your film before writing the entire script. Treatments are often written in present tense, in a narrative-like prose, and highlight the most important information about your film, including title, logline, story summary, and character descriptions.Sep 3, 2021
How do you write a commercial treatment?
A commercial treatment contains the following parts:An Intro: Tell them who you are, sum up your resume, and why they should be excited to work with you.Why You?: What can you bring as an individual to this story that no one else can?Highlight the Product: What does the audience need to know about the product?More items...•Jul 3, 2020
How do you pitch a music video?
How to Pitch a Video Concept that Wins Over ClientsRead your creative brief twice.Pair strategy with creative.Sum up your pitch deck in two sentences.Craft a mood board.Break your video concept into references.Show a storyboard.Revise, revise, revise your pitch deck.Practice holding your ground.More items...•Sep 5, 2019
What is a creative treatment?
A creative treatment is a pre-production document that summarizes a video's concept and defines the creative slant of the final product. Often included in a treatment are the program's overview and objectives, the creative concept, technical approach, potential contributors and project timeline.Sep 10, 2014
What is the difference between a synopsis and a treatment?
Remember, a synopsis is a short but succinct description of your plot, main characters, and fictional world. It tells the whole story from beginning to end but in a breezy, brief, easy-to-read sort of way. Treatments give you more room to write, so they're naturally longer.Sep 17, 2020
How do you write a commercial video treatment?
25:4935:59THE PERFECT PITCH. How I Write A Music Video / Commercial ...YouTubeStart of suggested clipEnd of suggested clipAspects you talk about the references. You show more mood references mood boards reference filmsMoreAspects you talk about the references. You show more mood references mood boards reference films maybe if you already have some crew on hand you just introduce the crew already. Like.
What is a treatment in advertising?
A treatment is a common device used to pitch a director's idea. Synopsis, outline and summary are all often used interchangeably with the term treatment throughout production for both film and TV. Ultimately, a great director treatment can convey the director's vision to not only the client, but the crew involved.
What should be included in a director's treatment?
A director's treatment consists of the vision for the story, visual style, soundtrack, and characters, while communicating important scenes, story plots, and sequences to evoke a specific tone.May 18, 2020
How do you pitch a treatment?
How to pitch a perfect treatment for every briefMake your profile stand out. ... Tailor your work for the job. ... Don't rush. ... Be visual. ... Introduce your team. ... Keep it simple. ... Save, preview and pitch before the deadline.
What is a video commissioner?
A video commissioner solicits pitches from creatives as well as oversees the process of music video and audiovisual content creation for artists.
What is the most important part of a music video?
The action lines are the most important part of the music video treatment and script. It is the literal action taking place on screen and should include everything visible and audible in the film or video.
How many parts are there in a script?
The basics of script formatting are simple- there are 3 parts- sluglines, action lines, dialogue.
What is running reports?
Running reports is an instant assessment of your task goals and scenes. This could be helpful in any pre production meetings you might have. You can keep on top of any changes made by your team in a moments notice.
1. Do What Works for You to Get Your Idea Across
There are no true rules to follow when creating a treatment. They can range from a page to 10 or more pages. The goal of the treatment is to clearly lay out the concept of the video and support that through words, images, or other visuals.
2. Make It Easy To Navigate
Use a template to streamline the process and to ensure your treatment covers all the essentials. Much like you may create a storyboard for your shoot you will want to have a condensed version that highlights key scenes, transitions, and effects. Pair images with short descriptions to better get your ideas across.
3. Be Creative
You want your treatment to grab your client’s attention. The more colorful and eye-catching your treatment is the more likely your client will look through the whole thing. Be sure to include specific styles and techniques you have mastered and will enhance the concept.
4. Keep Your Client In Mind
Do your homework. Whether you have reached out with a pitch or they have reached out to you you want to have a solid idea of who you will be working with. Know what the client is looking for and what they expect. Music artists have their own style which you will need to highlight through your video.
1. Make It Too Wordy
While words may clearly list your idea they often will not grab your client’s attention or help them visualize the video from start to finish. The words you use should be straightforward. Don’t spend a lot of time trying to compare or find analogies for your concept.
2. Procrastinate
You want to get this part of the pre-production done in a timely manner. Take your time to create a great treatment but don’t waste time and give others the opportunity to land the job before you. If you are asked to write up a treatment get it back to the client as soon as possible.
3. Lack Details
You want to narrow down your treatment to include specifics. It is not necessary to include every single shot and transition. You need to ensure you are getting the main points across. You can’t just say a guy walks away into the sunset. This leaves little for our imagination to work with.
What is a treatment for a music video?
A treatment for a music video is written in present tense prose and details everything about the music video from its concept to the overall setting, look and tone. If you want to write a script for a music video that will allow you to present a music artist in his best light, writing a treatment before you begin is the best way to accomplish this ...
What is music video?
Music videos often feature large production budgets and can take on the form of mini movies. Types of music videos range from artists performing in live settings to videos with fully developed story lines. Like movies, music videos are made from scripts. Those scripts are written from a fully developed treatment.
Who is Carl Hose?
Carl Hose is the author of the anthology "Dead Horizon" and the the zombie novella "Dead Rising.". His work has appeared in "Cold Storage," "Butcher Knives and Body Counts," "Writer's Journal," and "Lighthouse Digest.". He is editor of the "Dark Light" anthology to benefit Ronald McDonald House Charities.
Know Your Client
So you have opened up a dialog with an artist looking for a music video. This could be by contacting them directly through social media, through word of mouth, or via a website designed to bring creatives and artists together like Creative Commissions. Once contact has been made, this is the time that a treatment must be put together.
Know Your Industry
The problem with video referencing, particularly music videos, is that the components of the video are not often tagged for search engines. To show what I mean here, let’s take a look at Black Keys – The Weight of Love. It’s a gorgeous narrative video about a trippy, alternative female cult.
Structure
My treatments follow the same format, and having a template prepared is the easiest way to speed the process up. I use PowerPoint and export to PDF when sharing. Each treatment includes a front page with the artist’s name, song title, and my logo.
Inspire and Inform
Never lose sight of what the end goal is when putting your treatments together. You want get your idea across to the client in a way that is going to inspire them to work with you because of your creativity and your reliability.
Inspiration: Get an idea!
I was having a beer with my friend Tim a few weeks back and we were talking about work and money in general when he asked me a question: “What kind of music video would you make if you had a million-dollar budget?” Being a little drunk and thinking about the freezing walk home on a wintry night in Berlin, I said.
Section 1: Title Page
Start with a title page. Include the name of the band and the song. I also usually try to find a nice image of the band or artist if it fits with the mood of the video. You can also put your production company logo in along with the record label.
Section 2: Elevator Pitch
Explain your vision in a paragraph or two.
Section 3: Script
Some music videos get to be very literal when it comes to the lyrics of the song; some are completely abstract. However you decide to do it, this is the place in the treatment to go into detail. I like to break down the video into scenes and describe each separate scene in a paragraph or two and will usually add some photos as well.
Summary Section: Sum it up
Summarize your video in a few sentences reminding your client why it’s a great idea. Keep it short and simple.
About Kaleb Wentzel-Fisher
Kaleb Wentzel-Fisher is a filmmaker from the U.S. now currently based in Berlin. Kaleb has been making films and music since his early teens and went on to study audio engineering and production at the McNally Smith School of Music while teaching himself video production.
What is video treatment?
A video treatment is your best effort in defining your project, presenting a clear synopsis of your story, developing your production and organizing its purpose. It is often the first and only chance you have in presenting a commercial project – making a pitch.
Why use a dozen index cards?
The advantage to using a dozen or so index cards is that you can not only more clearly define your vision and plan for accomplishing it on video, but you can shift the resulting cards around as one element takes priority over another. And it’s easier to use both sides if you want.
What is a music video script?
A music video script is nothing without a film crew, ready to hit the ground running. If you’re operating on a low budget, hit up your friends to round out your production.
What is an AV script?
AV scripts are like any document with a two column table structure that, more often than not, have the audio in the left column, and corresponding video in the right hand column - which allows you to sync you music and visuals. StudioBinder has a free screenwriting software that allows you to create AV scripts.
What does it mean to break down a script?
Breaking down a script simply means listing out all the elements you’ll need for your shoot.
Can you shoot music videos without music?
You can’t shoot a music video without music. Make sure you not only have a copy of the song on set, but also loud speakers so the artists can lip sync.
