Full Answer
What is the practice of placing two or more brand names on the same product?
CardsTerm productDefinition everything, both favorable and unfavorable, that a person receives in an exchangeTerm family brandDefinition marketing several different products under the same brand nameTerm cobrandingDefinition placing two or more brand names on a product or its package69 more rows•Mar 29, 2009
What is a complementary brand?
A complementary brand is one whose product or service complements yours. Think, for instance, a donut shop and a coffee house. In some cases, the brand itself can be complementary.
What is cooperative co branding?
“Cooperative Branding” is when two or more brands share a promotion or idea. And shockingly it's not used hardly at all in the cooperative space. Think of some summer promotions you've seen involving a huge hotel chain and a rental car company.
When two or more existing brands are combined into a joint product?
Co-branding: also called brand bundling or brand alliances. occurs when two or more existing brands are combined into a joint product or are marketed together in some fashion.
What is a dual brand?
A dual branding strategy addresses the problem of using only one brand name for a new product launch. After the successful launch of the first new product by a parent brand, marketers are able to launch other new products under other subbrand names in the future to meet different consumer needs.
What is a complementary partnership?
Complimentary partnerships are those where different strengths are put together to achieve something great. The team is greater than the sum of its parts, especially when all are working within their natural strengths zone through complimentary partnerships.
What is combination branding?
Combination branding refers to the use of a combination of brand names- a family brand name and an individual brand name. The basic idea is to create a stream-lined association context for the product line.
What do you mean by umbrella brand?
An umbrella brand is a single brand that sells multiple products under its brand name. These products are typically related to each other in some way.
What is mixed branding strategy?
What is mixed branding? Mixed branding is a type of branding strategy that involves using two or more brand names to market the same product to different audiences. Companies may determine that their brand identity doesn't align with an audience segment that it wants to target.
When companies combine existing brand with new brands brands are called?
A brand extension is when a company uses one of its established brand names on a new product or new product category. It's sometimes known as brand stretching.
What is brand expansion?
Because establishing a new brand is often costly, brand expansion is a popular way to take full advantage of a brand's growth potential. In brand expansion, the reputation and credibility of an established brand are used to introduce new product lines or sub-brands and thereby expand the brand.
What is brand extension example?
A brand extension (some times called a category extension) is when a brand is known for one type of product starts selling a different type of product. Some example of brand extension are: Apple: from personal computers into MP3 players. Callaway: from golf clubs into footwear, apparel and golf accessories.