how to market new weight loss treatment

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Can a new weight loss drug help you lose weight?

Courtesy Bonnie Drobnes A new class of weight loss drug is giving some patients with obesity new hope that they’ll be able to lose excess pounds and improve their health, without the dangerous side effects of older medications.

Could a new weight-loss treatment be a game changer in obesity?

The CDC says 42.4% of all adults in the United States suffer from obesity. A new weight-loss treatment is being heralded by some health experts as "groundbreaking," and a potential "game changer" in the growing epidemic of obesity.

How effective is a weekly injectable for weight loss?

Studies found the weekly self-injectable helped patients lose, on average, about 15 percent of their body weight over 16 months, making it twice as effective as older weight loss drugs already on the market, like Qsymia. A newer GLP-1 medication called tirzepatide, also a weekly injectable, appears to be even more effective.

What are the health benefits of weight loss?

The weight loss observed in the trial was often accompanied by health benefits, including improvements in blood pressure, blood lipids and blood sugars. "With each increment of reduction, you're seeing, potentially, a comorbid condition also being impacted to the better," said Langa.

How can I advertise my weight loss products?

AdvertisementFacebook. With more than 2 billion users, Facebook is the most popular platform for online sales. ... Instagram. With just over 1 billion users, Instagram is another popular social media platform that can help you sell weight loss products online. ... YouTube. ... Twitter. ... Pinterest. ... Google Ads.

How do weight loss clinics advertise?

There are some key steps you can take at your clinic to improve your business.Optimized Website. ... Claim online profiles. ... Paid online advertising (Google, Facebook, Instagram) ... Patient engagement Via social media. ... Local SEO Optimization. ... Organic SEO Optimization. ... Online Advertising. ... Content Posting on Social Media.More items...

How do I attract weight loss clients?

For instance, If you offer a weight loss plan, instead of calling it “weight loss session” try coming with a small abbreviation or a fun new name that feels flashy and attractive. Not only does this feel more appealing to clients but it is also easier for them to remember and share with a friend or referral.

What is the new injection for weight loss?

Then she heard about a new FDA-approved, once-a-week injection called Wegovy. “It's simple. It's painless, and it was a miracle. In three weeks, I lost 18 pounds, and by three months, I had lost 38 pounds.

How do I advertise my weight loss product on Facebook?

Getting a weight loss ad created on Facebook is far from impossible. Facebook does not outright ban submitted weight loss ads; it only rejects weight loss ads that don't follow its policies....4. Write Weight Loss Ad CopyText: 90–125 characters.Headline: 25 characters.Link description: 20–30 characters.

How do I advertise my health products on Facebook?

Use these tips to start selling your health and wellness products on Facebook:Set up a Facebook business page.Promote your affiliate and direct sales links.Use video to get the word out about your health products.Mix things up.Create a Facebook ad.

How do you attract ideal clients?

How to Attract Your Ideal ClientsMake sure your offerings meet the needs of your ideal clients. ... Know your worth. ... Start marketing your business where your ideal clients are. ... Create a consistent brand identity. ... Put out quality valuable content for free. ... Give them the best possible experience.More items...

How do I start a new client as a personal trainer?

If you want more inspiration, read these six key questions personal trainers should be asking their clients.Assess your client's fitness level.Provide a pre-workout rundown.Offer client-specific motivation.Respect personal space.Give a post-workout summary.

When attracting new clients which of the following is the most effective way for a trainer to find new prospects?

9 Ways to Get More Personal Training ClientsCreate Loyal Clients. ... Ask for Referrals. ... Write Articles for Local Magazines or Fitness Websites. ... Send Weekly Emails. ... Engage with Clients Through Facebook. ... Offer a Free Trial. ... Develop a Working Relationship with Health Professionals. ... Post Testimonials on Your Website.More items...

What are the 4 FDA approved weight loss drugs?

The FDA has approved five of these drugs—orlistat (Xenical, Alli), phentermine-topiramate (Qsymia), naltrexone-bupropion (Contrave), liraglutide (Saxenda), and semaglutide (Wegovy)—for long-term use.

What is the name of the new weight loss drug approved by the FDA?

Another weight-loss medication is called semaglutide (it's available by prescription under the brand name Wegovy™), and it is given once a week by self-injection under the skin. It was approved by the FDA for the treatment of overweight and obesity in June 2021 (with similar medications being developed as well).

How long do fat dissolving injections last?

Fat dissolving injections can help you to achieve a slimmer, more contoured body shape, with long-lasting results of between two and four years. The results are even longer if you maintain a healthy diet and regularly exercise.

Impact of Dietary Changes and Physical Exercise on Overweight

Dietary changes aim to reduce the intake of processed, refined, and ready-made food high in sugar and fat and increase the consumption of whole grains, low-calorie sweeteners, organic food, protein supplements, and other high-fibre supplements/foods such as vegetables and fresh fruits.

Medication for the Weight Management and Obesity

Today, certain FDA-approved medicines are available in the market for weight loss with different mechanisms of action. Some medications work like stopping the body cells from absorbing fat from the foods, while some other medicine class makes a person feel less hungry.

Rising Growth of Fitness Apps for Weight Loss

The fitness apps are also gaining popularity among people to lose weight, gain physical fitness, and to live a healthy and sustainable life. Fitness or weight loss apps helps to track daily lifestyle activity such as calorie intake, calories burned, weight and physical activity with valuable data and insights.

What lies ahead

The global prevalence of obesity has observed massive growth over the years and is expected to grow in the coming years. It disrupts the health status of society and leads to even more complex and severe life-threatening diseases such as diabetes, hyperlipidemia, heart disease, and cancer.

What is Wegovy and how does it work?

Wegovy is the brand name for the high-dose injectable peptide hormone molecule known as semaglutide, a medication that was previously approved by the FDA under the brand names Rybelsus (oral) and Ozempic (lower-dose injection) for the treatment of type 2 diabetes.

Who can take Wegovy?

Wegovy, like all other prescription medications designated for the treatment of obesity, is approved for use in those with a body mass index ( BMI) of 30 kg/m 2 or greater, or those with a BMI of 27 kg/m 2 with a weight-related medical condition such as high blood pressure, type 2 diabetes, or high cholesterol.

What are the risks and benefits of Wegovy?

Phase 3 clinical trials of Wegovy, dubbed the STEP (Semaglutide Treatment Effect in People with Obesity) trials, were conducted in a variety of clinical scenarios, each varying slightly in the study population and study design.

How long can you take Wegovy?

Wegovy is one of six medications currently approved by the FDA for the long-term treatment of obesity. As such, it can be used for as long as it remains beneficial for weight loss and/or weight maintenance and is not causing intolerable side effects.

Anti-obesity medication management: An evolving landscape

Wegovy is the latest in a line of medications, starting with phentermine in 1959, that have achieved FDA approval for the treatment of obesity.

Paying for anti-obesity medications

For those who do prescribe anti-obesity pharmacotherapy, challenges arise with the exorbitant cost of some of the newer therapeutics, as well as refusal of many private and public insurers to cover anti-obesity medications.

What is the new weight loss treatment?

A new weight-loss treatment is being heralded by some health experts as "groundbreaking," and a potential "game changer" in the growing epidemic of obesity. Semaglutide, an injectable drug made by the pharmaceutical company Novo Nordisk, was approved Friday by the Food and Drug Administration, for patients struggling with chronic obesity. ...

How many people will be obese by 2030?

Its metabolic implications were evident during the coronavirus pandemic, placing people with obesity at greater risk of severe illness, hospitalization and death. Given current trends, nearly 1 in 2 American adults will be obese by 2030, according to a 2019 study published in the New England Journal of Medicine.

How much weight did Marleen Greenleaf lose?

Marleen Greenleaf, 58, of Fort Washington, Maryland, a participant in the trial who received the drug, lost over 40 pounds in a year. "I've been working on this weight-loss journey for so long, and I've tried so many things," she told ABC News. "Weight loss has always been a challenge for me.

Is Greenleaf a quick fix?

This treatment was different, said Greenleaf, because it was consistent, not a "quick fix" remedy. The once-a-week regimen made it easier to manage, unlike other anti-obesity medications, which need to be taken daily.

Is semaglutide covered by insurance?

Although the long-term implications of taking the higher dose of the drug are still unknown, there have been relatively few side effects of the lower-dose version of semaglutide treating diabetes. One notable hurdle to access could be pricing, as weight-loss drugs can be costly and are not always covered by insurance.

How much is Retevmo worth in 2025?

It's quickly gaining popularity and we can expect more than $5 billion in annual sales from Retevmo by 2025. Retevmo isn't the only recent launch of Eli Lilly's with rapidly rising sales.

Does Eli Lilly have GLP-1?

Eli Lilly's type-2 diabetes candidate targets the same GLP-1 receptors as O zempic, plus glucose-dependent insulinotropic polypeptide (GIP) receptors. Tirzepatide is the first to tackle GIP and GLP-1 at the same time and the technique appears to work even better than expected.

Does Eli Lilly have a phase 3 trial?

Eli Lilly has still hasn't started recruiting patients for phase 3 weight loss trials with tirzepatide. Efficacy results for Eli Lilly's next-generation diabetes drug are impressive, but it looks like engaging an extra family of receptors also has extra safety implications.