Consider unique approaches to product sales, such as creating a special treatment that includes using certain products in a session and sending the client home with the products. For example, you could create the Weekend Warrior Pain Relief Treatment that includes a massage with the use of a topical analgesic and a hot pack.
Full Answer
How do you give a deep tissue massage?
Start with the neck and shoulders. Place a hand on either shoulder in the classic massage position and knead the thumbs deep into the muscles of the shoulders. Use your fingers for grip, but don't press them into the collarbone, as this can be painful.
How do you give a massage to a client?
Alternate between press-and-release methods, kneading, and circular motion as you work your way from the legs to the back. Ask your client to turn over so you can massage their hands, arms, and head. For help creating a great massage atmosphere, and tips on how to perfect your massage technique, keep reading!
How do you make a massage room feel like a spa?
1 Play soothing music. Playing some soothing music can contribute to the calm and relaxing atmosphere of the massage. 2 Light some candles. There's something very relaxing about candles, so it's a good idea to light a couple around the room. 3 Use a massage oil. ... 4 Have plenty of towels on hand. ... 5 Make sure the room is comfortable. ...
How do you prepare for a massage session?
Cut your nails, take a bath to relax yourself, concentrate on the upcoming massage and person, relax with yoga, mental methods or breathing techniques and put on some comfortable clothes. Thanks! Avoid using your phone, as any notification, sound, of light flash, could disturb your client during their session. Thanks! Thanks!
How can I promote my massage therapy?
Massage Marketing Tips1) Send Out Post Cards. Whether you offer mobile massage or your customers come to you, proximity is key. ... 2) Host an Open House. ... 3) Start a Loyalty Rewards Program. ... 4) Offer Package Deals. ... 5) Take Appointments Online. ... 6) Publish a Blog. ... 7) Find Your Niche. ... 8) Go Mobile.More items...•
How do massages attract customers?
10 Ways to Gain New Massage ClientsVolunteer at Athletic Events. ... Get Involved with Local Groups. ... T-Shirt with your Business Card Info. ... Get Listed in Online Mapping Services. ... Ask for Referrals from Current and Past Clients. ... Social Media and Email Marketing. ... Create an Opening Offer they Can't Refuse.More items...•
How do you offer a massage?
When you're giving a massage, the key is to use your hands to work the muscles in the neck, shoulders, back, arms, legs and feet. Use a gentle touch to locate the soft, fleshy muscles, then knead them with your hands. Never exert pressure on a person's bones, especially the spine and tailbone.
Is spa treatment a good gift?
And a massage is the gift that keeps on giving, the option that says you really do care for someone's health and wellbeing. It gives the recipient a healthy dose of happy hormones, promotes movement and increased flexibility, and eases aches, pains and stress.
How do I make my massage business stand out?
Massage Marketing: 6 Strategies to Stand OutEstablish your unique brand and target your ideal clientele. ... Website, branding and copy should speak to your demographic. ... Implement digital SEO for your website to boost traffic. ... Be active on social media to establish and expand your online community. ... ClassPass provides exposure.More items...
Where can I promote my massage?
Some good online sites for professionally presenting yourself or company is Thumbtack, Massage Envy, Sooth.com, and Massagebook. You can market yourself part-time or as a full-time licensed massage therapist to stay employed either as a freelancer or an employee.
What is the best massage technique?
Longitudinal gliding is a traditional effective massage technique administered in the direction of the blood flow. It aids the fluid dispersion from the injury site and thus helps reduce inflammation and swelling. It is also instrumental in relaxing tight muscles.
How do you give a relaxing massage?
24:2728:07How to Give a FULL BODY MASSAGE ✔️ (Relaxing All Over Massage)YouTubeStart of suggested clipEnd of suggested clipAnd then make our way back to the feet remember that the pressure we apply should come from the palmMoreAnd then make our way back to the feet remember that the pressure we apply should come from the palm of our hands not the fingers.
What is a basic massage?
The first thing that every student must master is “the basics.” The four basic massage strokes are effleurage-(light or deep stroking), petrisage-(kneading), tapotement-(gentle slapping), and friction. Effleurage is meant for relaxation and the release of tension.
What do girls do at a spa?
It could be a mini facial, a 30-minute massage, body wrap, deep tissue massage, restorative facial, a simple pedicure, or a combination of some or all the above.
How do you give a spa day as a gift?
Most spas have their own spa gift card programs, and all you have to do is call to put it into motion. If you want to make the gift a little more personal, you can pick out a wonderful spa product (or two) like a body oil, a robe, or a candle and put it into a gift bag.
What to get someone who likes massages?
Best 18 relaxation gifts and stress-relieving gifts of 2019Soothe Calm. Cleanse. Cure. Holiday Gift Set.Esker Allover Roller.Plant Apothecary Super Soak Healing Bath.Acupressure Mat and Pillow.Wild Woodlands Signature Scented Candle.Vitruvi Stone Diffuser.Cocokind Winter Essentials Kit.Sephora Scalp Massager.More items...•
Share Helpful Information
Whether through social media, email, or even paper fliers, provide your clients with helpful information that will keep them coming back for more.M...
Build Your Personal Brand
If you want to stand out from other massage therapists, you need to show your personality and create relationships with your clients. The goal shou...
Offer Exclusive Incentives
By now you’ve gotten your clients’ attention and, if all has gone well, you’ve engaged with them in some way. It’s time to remind them that buildin...
Ask For Something in Return
All good relationships benefit both parties involved, so make sure you’re getting something back from your clients: contact information and referra...
How to make a massage more enjoyable?
Here are a few useful tips and tricks you can use to make your client’s massage a fully enjoyable experience: 1. Don’t cheap out on the face rest. Probably the least enjoyable aspect of a massage for some clients is discomfort from the face rest, and the pressure in the head and sinuses that can build up after being in a prone position ...
What to do if you have a narrow massage table?
If you have a narrow table or a client who is unable to rest her arms on the massage table, you might consider investing in an attachable arm rest or arm hammock to eliminate the potential for stress in your client’s shoulders.
How to get rid of a scent that is overwhelming?
Also, use oils according to a recipe, as too many drops can cause the scent to become overwhelming. 3. Include hot or cold therapy. Applying just the right amount of heat or cold where and when it is needed can take your client’s experience from average to extraordinary.
How to help a medially rotated shoulder?
An option to assist in alleviating stress in medially rotated shoulders is to place a dry, hot towel directly under the shoulders while the client is lying in a prone position . Not only does this help keep the shoulders leveled and supported, the warm heat from the towel also aids in muscle relaxation.
What is mobile massage?
A mobile massage business has little overhead, and can operate on a virtual shoestring. Mobile massage equipment can also be set up at business conferences, sporting events, health fairs and many other types of well attended gatherings.
Do you need to compete with fancy day spas?
Don’t be afraid to specialize, and then leverage that specialty by networking with health care professionals to get clients. There’s no need to compete with fancy day spas offering relaxation massages when you can get all the work you can handle working with sports injuries, pregnant women, fibromyalgia patients, geriatric patients or any other specialty clients.
Why do you need monthly promotions?
Monthly promotions give you a reason to communicate with all of your clients on a regular basis. They also give you something fresh and new to promote each month, instead of discounting your regular prices.
Do you have to do daily deals on Groupon?
Customers are looking for great deals and new things to try. Just look at Groupon! You don’t have to do daily deals. You can create your own specials to bring in new customers and make money while you do it.
How to stand out from other massage therapists?
If you want to stand out from other massage therapists, show your personality and you’ll strengthen relationships with your clients. Remember: the goal should be to connect, not to collect. Try a friendly and professional tone that transforms you from just another business into one that cares about its clients.
When will massage therapy be available in 2020?
January 13, 2020. There are few things more relaxing than getting a good massage. As people seem to be more stressed than ever, services such as massage therapy are needed more than ever. However, coming up with marketing ideas for massage therapists can be quite challenging. It can be tough to think creatively to make sure your business stands out ...
How to give a full body massage?
The best way to give a full body massage is to begin with the feet and work your way up the body. Alternate between press-and-release methods, kneading, and circular motion as you work your way from the legs to the back. Ask your client to turn over so you can massage their hands, arms, and head.
How to keep your hands on your skin during a massage?
Even if you have to grab a towel, a drink of water or more massage oil during the massage, try to keep one hand on the skin at all times.
How to massage shoulders?
When you've finished with the shoulders, use the press and release technique to massage along the neck, all the way to the hairline. Remember to keep your hands on either side of the spine. Now move around to stand in front of your client/partner's head, so their shoulders are facing you.
How to massage the soles of your feet?
Start massaging the soles of the feet by wrapping both hands around the foot and using your thumbs to apply pressure. Pay special attention to the arch of each foot, as this area tends to accumulate a lot of tension, but also massage the heel and the ball of the foot.
How to make your partner feel comfortable during a massage?
If your partner/client feels uncomfortable throughout the massage, they will not enjoy it as much! Make sure they have somewhere comfortable to lie down, such as a bed, a soft rug or a proper massage table. Cover the surface with soft towels to keep them clean and free of oil. Make sure the room is nice and warm.
How to get your hands to glide over your skin?
Use a massage oil. It is essential to use oil when giving a massage. It helps your hands to glide easily over the skin, so you don't cause pulling, pinching or any kind of pain to your partner/client. There are plenty of fancy (and expensive) store bought oils available, but any kind of natural oil will do just fine.
Why do you need to cover your body when you massage?
Make sure you have plenty of fresh, clean towels on hand for use during the massage. First you will need to cover the surface you are working on with towels in order to protect them from the massage oil (which can stain). Secondly, you will need towels to cover the your partner/client's body as you work on them.
How to massage your face?
Their face softens, their posture relaxes, and their breathing eases. Blend avocado, oatmeal, almond, and olive oils until smooth, and drizzle in warm water until the consistency of thick pudding forms. As you perform your massage, deliberately pause at the end of each movement and hold for 10 seconds.
How to use your senses to guide you to the level of intimacy that is most beneficial?
Squeeze and hold your client's fingers, compress their hand between your two hands, cup the client's two hands in yours, intertwine your finger with your clients, and hold. Use your senses to guide you to the level of intimacy that is most beneficial. This treatment will not only calm and connect the participants, it will exfoliate, cleanse, ...
What is a hair creme bath?
A traditional hair creme bath is a two-step process. First, you want a custom designed oil treatment to apply to the scalp and roots of the hair.
How to use spiked creme bath?
Apply your spiked creme bath from the roots to the tips of the hair. Massage the scalp to help absorb both the oil treatment and the creme bath. Apply a hair cap or steamed towel, and leave on 20 minutes. Shampoo to remove all oily traces.
What to do with hair that is drying?
As the hair is drying, consider a hair perfuming, which is smoking the hair with incense. 2. Fridge Facials. Use this add-on idea as a way to introduce your body and massage clients to the facial experience.
How to detox your feet?
Try detoxifying with a 10 minute warm soak with two tablespoons of rock salt; or freshen up feet in a warm soak with pine, tea tree and lemongrass oils; or cool hot feet with peppermint and eucalyptus oils. 4. Herbal Poultices. Introduce mini poultices as enhancers to any your treatments.
What is facial steam?
Facial steaming is commonly used during facial treatments, but this can be a wonderful add on to almost any service, or a mini treatment that can bring about instantaneous results. You can clear the sinuses and alleviate headaches with a peppermint and rosemary steam; calm a cough and soothe the throat with a sandalwood steam; or reduce facial swelling with grapefruit, juniper and cypress oils, which all have diuretic properties.
Increased Dollar Value per Sale
Add-On Services: Therapists can offer hand treatments, foot treatments, dry brushing, aromatherapy, hot packs, ice packs and other special services as add-on services. These are 15 or 20 minute services that can only be added onto existing services.
Increased Number of Sales
It is understandable that most therapists will not want to increase their number of sales (services) once they have maxed out what they can comfortably do. An increase in volume of sales is exactly what others are looking for. Regardless of your position, here are some ways to increase the number of sales in your business:
Reduced Costs
Staff: Hiring another therapist to work in your office when you are not there will bring you a percentage of their services, which will help by offsetting the rent and overhead (thus reducing costs).
Leslie DeMatteo, LMT, MS
Leslie L. DeMatteo, LMT, MS, has been an active massage therapist since 1998, after graduating from the Sarasota School of Massage Therapy in Sarasota, FL. There she completed the massage therapy program along with a certificate program in Nuad-Bo-Rarn: Traditional Massage of Thailand.
