Treatment FAQ

how to create a video treatment

by Jay Frami Published 3 years ago Updated 2 years ago
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Treating Your Video Right: How to Create and Use a Video Treatment

  • Anatomy of a video Treatment. To understand the concept of a video treatment, imagine that you’re telling friends about a movie you’ve just seen.
  • Step One: Research. The first thing you’ll need to do is gather some basic information. What’s the theme or central message?
  • Step Two: The Concept. Use your research worksheet to create a “concept statement”–a very brief summary of the theme and purpose of the video.
  • Step Three: The Approach. The core message of a fast food restaurant may be “Find happiness buying our tasty, inexpensive food.”
  • The Treatment: Don’t Leave Home Without It. Preparing three or four unique video treatments may seem like a lot of work in the pre-production phase or even speculative stage of ...
  • Inside Pitch. In most situations, you’ll be required to “pitch” your treatment. ...
  • Risky Business. Some videographers don’t want to take the risk of pitching treatments to potential clients before a contract is signed for fear an idea will be stolen and produced ...
  • SIDEBAR I: How to Pitch Like a Pro. Arrive at the pitch session on time. Bring your research, treatments, list of credits and demo reel.
  • SIDEBAR II: Tried and True Approaches. You know the standards: The News Show format. The Friendly Host taking you on a tour. The Documentary.

A treatment is a document that presents the story idea of your film before writing the entire script. Treatments are often written in present tense, in a narrative-like prose, and highlight the most important information about your film, including title, logline, story summary, and character descriptions.Sep 3, 2021

Full Answer

How do I develop a treatment for a video?

I recommend the following approach to developing a treatment: Define the Goals and Set Parameters. What is the core message you are trying to convey in your video. Who do you want to watch the video? Whats the desired outcome youd like to create (volunteering, purchases, political change, or a good laugh?)

What are the benefits of making a video treatment?

The best part of making a treatment is that is formalizes the creative process for the video producer. The major benefit here is that the document can then be shared with others as you work with other creative professionals, get approval from a client, or even seek funding or approval for the project.

How to create a show and tell video treatment?

With a video treatment that in fact can serve as your storyboard base, there’s not nearly as much explaining to do. The Post-It and or index card notes you start out with, even scribbled notes on a couple of sheets of paper, provide a good foundation for creation of your show and tell video treatment.

How do you write a film treatment?

The point of writing a film treatment is to: Set up the world you want the reader to envision. Lay out the structure of your whole story. Help you identify plot holes, or parts of the film you’re missing. Flesh-out characters and figure out the importance of each role. Serve as a roadmap that makes the journey of your film easier to navigate.

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How do you make a video treatment?

1:214:38How To Write Music Video Treatments! - YouTubeYouTubeStart of suggested clipEnd of suggested clipAnd video treatment you want them to stand out and immediately. Let the artist or the person knowMoreAnd video treatment you want them to stand out and immediately. Let the artist or the person know what the video is going to look like if.

What is a video treatment template?

The film treatment template provides the structure you need to evoke the vision of your story.​ Film Treatment Template Includes: Structured layout with easy-to-read text. Dedicated spots for your logline, characters and synopsis. Example of Blade Runner to get the juices flowing.

What's a video treatment?

What's a Video Treatment? A video treatment is your best effort in defining your project, presenting a clear synopsis of your story, developing your production and organizing its purpose. It is often the first and only chance you have in presenting a commercial project – making a pitch.

How do you pitch a video treatment?

4:168:17How To Best Write A Video Treatment Or Pitch! - YouTubeYouTubeStart of suggested clipEnd of suggested clipColor bold contrast the elements. And film granite textured real depth edit. Very slow and drawn-outMoreColor bold contrast the elements. And film granite textured real depth edit. Very slow and drawn-out edits and cuts that are broken up with quick chops a beautiful film burn-like effects.

How do you structure a film treatment?

The point of writing a film treatment is to:Set up the world you want the reader to envision.Lay out the structure of your whole story.Help you identify plot holes, or parts of the film you're missing.Flesh-out characters and figure out the importance of each role.More items...•

What is the difference between a synopsis and a treatment?

Treatments Are Longer Than Synopses Remember, a synopsis is a short but succinct description of your plot, main characters, and fictional world. It tells the whole story from beginning to end but in a breezy, brief, easy-to-read sort of way. Treatments give you more room to write, so they're naturally longer.

How long should a film treatment be?

between five and ten pagesA film treatment should be fall between five and ten pages, twenty max. There are extreme examples where people argue they can be 60 to 70 pages (James Cameron is notorious for long-winded treatments), but as a rule of thumb, less is more. In fact, some executives and producers ask for a one-pager.

Can you sell a movie treatment?

Can You Sell a Screenplay Idea? No, generally producers don't listen and buy movie ideas because of legal reasons and you cannot copywrite an idea. But if your idea has some type of influence such as a famous actor, producer or intellectual property attached with a film treatment then yes.

How are characters introduced in a film treatment?

Often, screenwriters will begin with the character description before the formal introduction, and this can be done either with dialogue from a previous scene, or through action in the lines running up to the intro. An urbane man in his late 30's enters the room.

Can you submit ideas to Netflix?

"Netflix only accepts submissions through a licensed literary agent or from a producer, attorney, manager, or entertainment executive with whom we have a preexisting relationship. Any idea that is submitted by other means is considered an unsolicited submission...

How do I submit a movie idea to Netflix?

Pitching an idea to Netflix If you have an idea, game, script, screenplay, or production already in development that you'd like to pitch to Netflix, you must work through a licensed agent, producer, attorney, manager, or industry executive, as appropriate, who already has a relationship with Netflix.

How long does it take to write a music video treatment?

Directors ideally get a minimum of four full business days to complete their treatment. Step 5: The artist rep and Director can hold a call prior to treatment writing. Step 6: The directors submit their treatments. The artist's rep can again have a follow-up call for each director to verbally pitch the treatment.

What is a treatment in film?

The treatment is considered a standard part of the development cycle for most film and television productions. The truth is that all kinds of video producers can benefit from creating a treatment. The goal is to write a single document that defines the videos concept and summarizes the creating approach to be taken.

How to develop a treatment plan?

I recommend the following approach to developing a treatment: 1 Define the Goals and Set Parameters. What is the core message you are trying to convey in your video. Who do you want to watch the video? Whats the desired outcome youd like to create (volunteering, purchases, political change, or a good laugh?) Whats your budget and how long will the video run. 2 Whats the Concept? You’ll want to be able to quickly summarize the theme and objective for the video. Describe to others the core message and frame its delivery method. 3 Whats the Approach? Nows the time to lay out the specifics. This is generally a narrative summary of the journey the audience is going to take. In a way, it might resemble a book report you wrote in school. A clear summary that reveals all of the important details which will be presented to the viewer. Describe specifics that will elicit response by the audience including music choice, shooting style, and editing approach. Describe the emotions you will solicit along the journey and how the audience will feel at the videos end.

What exactly is a video treatment?

The main purpose of a treatment is to convey your project’s concept and story in a concise way. It's a key building block of video production that could make or break a project.

Why should you write one?

Treatments can wear many hats. First, they’re a great writer’s tool. Their conciseness can help you get to the core of your vision. They can be the perfect stepping stone to writing a great script.

Treatment basics for shot films

Let’s kick things off with a general overview of what to include in a short film treatment. This outline is applicable to both narrative and documentary projects:

What is video treatment?

A video treatment is your best effort in defining your project, presenting a clear synopsis of your story, developing your production and organizing its purpose. It is often the first and only chance you have in presenting a commercial project – making a pitch.

What to do if you get three strikes?

The good news is that even if you get three strikes you probably still are not out. There are things you can do to keep the doors open, even get a call-back. Dress Appropriately. Super casual is best left to those who, like Steve Jobs, have an image to maintain – a certain adversity to the status quo. This is not us.

Is it better to have a video treatment or not?

The video treatment is, in fact, essential to any hope for success. Without one it would be better to not even show up.

How to get your ideas across in a visual manner?

Use Visuals- Picture and image references, whether drawn by hand or captured in screenshots, will get your ideas across in a visual manner and make it easier for the client to understand what you are aiming for. With an abundance of visuals, you will be able to better pitch, hook, and sell your ideas.

Do music videos come off as mini films?

Though music videos often come off as mini-films, what you do in your treatment and the layout will follow its own set of guidelines. If you are struggling to get hired for this type of work or are interested in taking the first step to break into the industry, then you need to know how to write a music video treatment.

How to write a treatment for a movie?

A script treatment comes earlier in the writing process, before any actual scriptwriting, which allows you to sort out the necessary story elements you need. The point of writing a film treatment is to: 1 Set up the world you want the reader to envision. 2 Lay out the structure o

What is treatment in filmmaking?

A treatment is a narrative screenwriting tool that helps you explore ideas, flesh out various story possibilities, and develop your characters. Jodie Foster Teaches Filmmaking. Jodie Foster Teaches Filmmaking. In her first-ever online class, Jodie Foster teaches you how to bring stories from page to screen with emotion and confidence.

How can treatment help you find your film?

Treatments can help you find your film’s story, while simultaneously helping to raise money. The research for both treatment and film involves gathering the same facts, talking to the same individuals, and shaping the same story. By figuring out how to communicate your passion, knowledge, and vision on the page, ...

Why are treatment scripts and spec scripts confused?

A treatment and a spec script are sometimes confused because both serve to help writers hash out screenplay ideas and potentially sell a film or TV show. A treatment comes earlier on in the development process and provides a detailed summarization of the characters and events that will unfold throughout the film.

What is a treatment in a story?

Treatments contain detailed descriptions of the setting, theme, character roles, and plot in order to show how the story will play out for the audience. There are four main things a treatment should contain:

What is a script treatment?

A script treatment comes earlier in the writing process, before any actual scriptwriting, which allows you to sort out the necessary story elements you need. The point of writing a film treatment is to: Set up the world you want the reader to envision. Lay out the structure of your whole story. Help you identify plot holes, or parts ...

Who is the best actress to have a masterclass on filmmaking?

No one knows this better than Jodie Foster . In Jodie Foster ’s MasterClass on filmmaking, the two-time Oscar-winner talks about her experience on both sides of the camera and reveals insights into every step of the filmmaking process, from storyboarding to casting and camera coverage.

What is a film treatment?

A film treatment (or story treatment) is a detailed summary of your film, TV show, or project. The screenplay treatment communicates all important scenes, sequences, and story points in a prose style that evokes the tone of your movie.

Why are film treatments important?

This is why film treatments are so useful: they boil your idea down to your characters and the story events that drive them to change. So let’s examine how to write a treatment that both snags your readers and organizes your vision.

How to write a movie script?

Generally you want to keep your film treatment economic and reader-friendly. Don’t go into too much exposition on anything — be it characters, locations, or actions. Avoid also: 1 Any dialogue (save it for the script) 2 Images, clip art (and anything else that’s not text) 3 Paragraphs that are too long 4 Distracting fonts

Who wrote the treatment for Mask of Zorro?

On their site Wordplayer, working screenwriters Ted Elliott and Terry Rossio posted a few of their own film treatment examples. Their 1994 treatment of Mask of Zorro is a glimpse into an effective script treatment.

Who wrote the screenplay for Identity Thief?

When screenwriter Craig Mazin wrote the screenplay for Identity Thief, he wound up doing a full page-one rewrite. As Mazin says in the Scriptnotes podcast, "I wrote this [treatment] up to help get everybody on the same page.".

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