Facebook requires advertisers who wish to run addiction treatment ads targeting the US to be certified with LegitScript, and apply to Facebook for permission to advertise.
Full Answer
How can I promote my addiction treatment program?
Be an active member of your community. Participate in recovery advocacy efforts and fundraisers. Consider hosting events of your own. Get your staff or interested alumni involved in volunteer work in your local treatment community. This gets your treatment program’s name out there so it’s recognizable to local people.
What is the best drug rehab marketing strategy?
Although Google pay-per-click (PPC) ads have gained a lot of attention in the world of drug rehab marketing, PPC ads are extremely expensive, especially if that is the sole focus of your long-term marketing efforts. A good SEO strategy has the lowest cost-per-click of any online marketing approach.
Why are online reviews so important for addiction treatment?
If a person who’s looking for treatment hears from someone else who’s already been through your program or who knows about your program, that testimony carries more credibility than most advertisements they might come across online. This is why 92% of people say they read online reviews when making a decision about a local business.
Is the Internet helping people struggling with addiction?
The idea of treatment or seeking help, in general, is intimidating, but the internet has given people struggling with substance abuse new power. Searching for treatment facilities, recovery centers, or just resources about addiction on the internet is private and confidential. As a result, more people feel comfortable doing so.
How can you convince a friend to get into drug treatment?
6 Steps To Convince Someone To Go to RehabStep 1: Learn about addiction and treatment.Step 2: Make an intervention plan.Step 3: Be objective and control emotions.Step 4: Avoid judgment.Step 5: Admit the individual to treatment immediately.Step 6: Remember self-care.
Does Facebook require LegitScript?
Now both Google and Facebook will require LegitScript certification for addiction treatment providers looking to advertise.
What are 3 strategies often used to treat addiction?
There are many options that have been successful in treating drug addiction, including:behavioral counseling.medication.medical devices and applications used to treat withdrawal symptoms or deliver skills training.evaluation and treatment for co-occurring mental health issues such as depression and anxiety.More items...•
What are the 6 ways to help someone who is addicted to drugs?
7 Tips for Helping Someone with an AddictionTip #1: Educate Yourself. Get information about addictions. ... Tip #2: Get Support. ... Tip #3: Get Counseling. ... Tip #4: Seek Specialty Help. ... Tip #5: Don't Enable. ... Tip #6: Have Realistic Expectations. ... Tip #7: Take Care of Yourself.
What does it mean to be LegitScript certified?
Certification. LegitScript Certification helps legitimate pharmacies, telemedicine providers, addiction treatment facilities, and CBD products and merchants show the highest level of credibility.
What is the most effective intervention for substance abuse?
CBT is often rated as the most effective approach to treatment with a drug and alcohol population.
What type of therapy works best for substance abuse?
Behavioral therapy is perhaps the most commonly utilized types of treatment for addiction that is frequently used during substance rehabilitation.
How do you break an addiction to someone?
Tips on How to Break an Addiction to a PersonFigure Out Your Addictive Relationship. ... Detach Yourself from an Unhealthy Bond. ... Surround Yourself with Positive People. ... Welcome Your Independence. ... Learn to Set Boundaries in Relationships and Friendships. ... Pay Attention to Yourself. ... People You Should Avoid.
How do you deal with a junkie Neighbour?
If you're worried because of that risk, here is what you can do to try to get rid of drug addict neighbors:Form or join a neighborhood watch.Get the neighbors' landlord involved.Call the cops.Send a demand letter.
How can the community solve drug abuse?
Consult with community leaders, RWA's, Panchayat and other organisations working in drug abuse prevention, treatment, law enforcement, mental health, and related areas; Assess community awareness of the problem; and. Identify existing prevention efforts already under way to address the problem.
What is the acronym of Say No to drugs?
Program Goals. The primary goal of Drug Abuse Resistance Education (DARE) is to teach effective peer resistance and refusal skills so that adolescents can say “no” to drugs and their friends who may want them to use drugs.
Step 1: Decide what type of campaign you want to run
Before we dive in, make sure that you have a Facebook business manager account. If you don’t have one, click here to create one.
Step 2: Define your target audience
Facebook offers amazing tools for creating audiences within their business manager.
Step 3: Test your ad (s)
Ads Manager allows for an easy-to-follow ad-building experience. You can upload photos and videos, build your ad and preview what it will look like on different platforms and devices.
Step 4: Create a budget
Your budget is completely customizable—whether you want to assign a certain budget to your campaign or to certain ads is entirely up to you. You will, however, want to consider what an acquisition is worth to your business.
Step 5: Analyze results and repeat
This part of the process is refined over time. The first campaign you run isn’t going to be perfect—and that’s alright! This gives you the opportunity to learn from the data and incorporate features from your best-performing ads into future campaigns.
Conclusion
Using this five-step strategy to build your Facebook ads can help you generate more qualified leads. And if you need any help along the way, give us a call—we’d be more than happy to give you a hand!
Ineligible Advertising
Ads for a call center that provides addiction treatment advice, and is not certified with Legiscript.
Out Of Scope
The below services are not required to go through the onboarding process:
Everyone is on Facebook
Chances are, your future patients are on Facebook right now. Facebook reported in December 2016 that they had 1.86 billion monthly users. Of that mass of users, 1.23 billion of log onto Facebook daily.
Targeting Your Potential Clients
Can you imagine being able to put a billboard in front of only the people who are likely to be interested in addiction recovery?
Where You Should Send Your Clicks
Once you’ve got good ads, people will be clicking through your Facebook Ads, but you don’t just want to be sending them to your homepage. You want your ads to be specific, and you’ll want to send people through to a landing page specific to that ad.
Conclusion
So, should you invest in Facebook Ads? To be honest, that’s going to depend on your program and what will work for the addicts you’re trying to help. At this point, you should hopefully have a good feel for the options, strengths, and limitations of Facebook Ads.
What is brand in rehab?
Branding is an essential competitive differentiator within the rehab space. Competition is stiff, and the audience you’re vying for has a different kind of need. Their needs require empathy, personality—a human feel if you will.
What is the importance of headlines in Facebook ads?
The headlines, ad copy, CTA language, and other copy points you deploy are crucial to the success of Facebook Ads—and they’re too often overlooked. In our experience, you shouldn’t leave the ad messaging to the end or as an afterthought. Prioritize getting the messaging right, and you’ll develop better ads that resonate with your target audience.
Is seeking rehab for chemical dependency like online shopping?
Seeking rehabilitation for chemical dependency and addiction isn’t like online shopping. The decision to seek care alone takes a long time (if it ever happens at all), and a commitment to a given provider is something that must be nurtured. This is where a full-funnel Facebook Ads strategy comes in.
Who is Alex Membrillo?
Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal has recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year,and the Digital Marketer of the Year by Technology Association of Georgia (TAG).
Everyone Is on Facebook
Targeting Your Potential Clients
- Can you imagine being able to put a billboard in front of only the people who are likely to be interested in addiction recovery? If you set your Facebook Ad campaigns up right, that’s basically what you’ll be doing. Here’s how:
Where You Should Send Your Clicks
- Once you’ve got good ads, people will be clicking through your Facebook Ads, but you don’t just want to be sending them to your homepage. You want your ads to be specific, and you’ll want to send people through to a landing page specific to that ad. You might have a great homepage, but homepages tend to have a lot of needs, making it difficult (if not impossible) to make a homepa…
Conclusion
- So, should you invest in Facebook Ads? To be honest, that’s going to depend on your program and what will work for the addicts you’re trying to help. At this point, you should hopefully have a good feel for the options, strengths, and limitations of Facebook Ads. If you were reading through, getting excited and thinking this seems right for you, you should give it a shot. If you were thinki…